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Download The 10-Minute Marketer's Secret Formula Audiobook

Extended Audio Sample The 10-Minute Marketers Secret Formula Audiobook, by Tom Feltenstein
5 out of 55 out of 55 out of 55 out of 55 out of 5 5.00 (1 ratings) (rate this audio book) Author: Tom Feltenstein Narrator: Michael Drew Shaw Publisher: Entrepreneur Media, Inc. Format: Abridged Audiobook Delivery: Instant Download Audio Length: Release Date: November 2006 ISBN:
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If you're trying to attract customers who are beyond a 10-minute drive from your business, STOP! Mass marketing is a waste of time and money, and you're missing out on a chance to make bigger profits. That's the eye-opening assertion of Tom Feltenstein, the modern-day father of strategic neighborhood marketing, in The 10-Minute Marketer's Secret Formula.

Feltenstein, sounding the battle cry of his mentor, McDonald's founder Ray Kroc, that it's all local, makes a powerful argument for focusing your marketing efforts in your own backyard. He describes how to successfully compete against bigger companies, enormous ad budgets, and million-dollar campaigns. Plus, he has the knowledge and experience to back up his claim - he helped build McDonald's sales through strategic local marketing, one neighborhood at a time. It may sound like a revolutionary concept, but it's rooted in centuries-old retail practices. This tactic is already being used with tremendous success by an elite group of retailers like Starbucks and Wal-Mart. Feltenstein's instructive audio guidebook is essential listening for any entrepreneur! Download and start listening now!

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About the Author

Tom Feltenstein is the CEO and founder of Power Marketing Academy, a leading consulting firm that consults and educates businesses in the industries of retail, hospitality, and service. A visionary counselor to Fortune 500 companies and franchise organizations, he speaks and holds seminars to over sixty companies a year. Prior to his twenty-five year trajectory as a consultant to Fortune 500 companies, he began his career with the McDonald’s Corporation. He later served as senior vice-president for Bozell, an international multi-billion dollar advertising agency.