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Download Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships Audiobook (Unabridged)

Extended Audio Sample Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships (Unabridged), by Gerald A. Michaelson
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (9 ratings) (rate this audio book) Author: Gerald A. Michaelson Narrator: Barrett Whitener Publisher: McGraw-Hill Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Through his best-selling books and popular seminars, Gerald Michaelson has established himself as the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience. In Sun Tzu Strategies for Selling, the author of the best-selling Sun Tzu: The Art of War for Managers interprets the theorist's classic battle strategies specifically to help salespeople win on the increasingly competitive sales battlefield.

Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of The Art of War includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy. It also transforms Sun Tzu's wisdom into contemporary sales advice, object lessons, and real-life how-tos, such as:

  • Get your strategy straight
  • Win without fighting
  • Have a unique selling proposition
  • Know your competitor
  • Aim for big wins
  • Learn from lost sales
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