People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.
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"I love Norm's perspective and there is a tremendous amount of wisdom for all entrepreneurs in this book. This books seemed a lot like "The Knack" also by Norm and I read these two books a year apart so I am not sure but a lot seemed familiar. None the less it was a good book for any start up leader." — Dan (5 out of 5 stars)
"I love Norm's perspective and there is a tremendous amount of wisdom for all entrepreneurs in this book. This books seemed a lot like "The Knack" also by Norm and I read these two books a year apart so I am not sure but a lot seemed familiar. None the less it was a good book for any start up leader."
“Encouraging, succinct and informative, this is an excellent guide for anyone looking to dive into a new business or expand an existing one.”
“Brodsky and Burlingham offer an excellent handbook for entrepreneurs, stressing the thinking necessary to deal with many different situations and to identify and capture opportunities as they arise.”
" GREAT business book with examples and definitely learned some new ways of thinking about the next sales person I bring on board. "
" By @NormBrodsky - advice on entrepreneurship with good stories from his own experience as an entrepreneur. "
Norm Brodsky is a veteran entrepreneur who has founded and grown six businesses. He is a columnist and senior contributing editor at Inc. and is the coauthor, with Bo Burlingham, of The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up.
Bo Burlingham is Inc.’s editor-at-large. He is the coauthor of The Great Game of Business, A Stake in the Outcome, and The Knack, and the author of Small Giants.
Lloyd James (a.k.a. Sean Pratt) has been narrating since 1996 and has recorded over six hundred audiobooks. He is a seven-time winner of the AudioFile Earphones Award and has twice been a finalist for the prestigious Audie Award. His critically acclaimed performances include Elvis in the Morning by William F. Buckley Jr. and Searching for Bobby Fischer by Fred Waitzkin, among others.
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