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Extended Audio Sample Stirring It Up: How to Make Money and Save the World Audiobook, by Gary Hirshberg Click for printable size audiobook cover
3.88 out of 53.88 out of 53.88 out of 53.88 out of 53.88 out of 5 3.88 (25 ratings) (rate this audio book) Author: Gary Hirshberg Narrator: Gary Hirshberg Publisher: Hachette Book Group Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: January 2008 ISBN: 9781401388966
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A true force for change, Gary Hirshberg has been at the forefront of movements working for environmental and social transformation for thirty years. From his early days as an educator and activist to his current position as chairman and former president and CEO of Stonyfield Farm, the world’s largest organic yogurt company, Hirshberg’s positive outlook has inspired thousands of people to recognize their ability to make the world a better place.

In Stirring It Up, Hirshberg calls on individuals to realize their power to effect change in the marketplace—“the power of one”—while proving that environmental commitment makes for a healthier planet and a healthier bottom line. Drawing from his twenty-five years of experience growing Stonyfield Farm from a seven-cow start-up, as well as the examples of like-minded companies, such as Newman’s Own, Patagonia, Wal-Mart and Timberland, Hirshberg presents stunning evidence that business not only can save the planet, but is able to simultaneously deliver higher growth and superior profits as well.

Hirshberg illustrates his points with practical information and advice, as well as engaging anecdotes from what he calls “the bad old days” of his yogurt company: how a power outage left him milking cows by hand, how a dumpster fire revealed the need for better packaging, and his camel manure taste test challenge to a local shock jock. He also describes hands-on grassroots marketing strategies—printing yogurt lids with provocative, politically charged messages, handing out thousands of free samples to subway commuters to thank them for using public transit, and devising the country’s first organic vending machine—explaining how these approaches make a much more powerful impact on consumers than traditional advertising.

An inspiring book for business owners and managers as well as anyone interested in saving the environment, Stirring It Up demonstrates how companies can work to save the planet, while achieving greater profits and satisfaction, and how we can all use the power of conscious consumption to encourage green corporate behavior. 

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Quotes & Awards

  • “Gary Hirshberg dared to dream new ways of doing business based on respect for customers, employees, and the earth. And it worked. If you buy or sell anything, or simply want to feel hopeful about the future, this lively and legitimately optimistic book is worth every minute.”

    Robert Redford

Listener Opinions

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Cassandra | 11/24/2013

    " Worth a read, but he lost me when he referred to employees as "associates" and lauded Wal-Mart's energy-saving efforts. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Jennifer Miller | 11/24/2013

    " It made me think differently about going green. It can be be for anyone. For everyone. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Jimcgold | 10/23/2013

    " This was an amazing book. It increased my knowledge of how we are polluting the earth, and what as a business and an individual we can do to slow the destructive process. Many enviromentally conscious businesses are sited, as are their practices and philosophy. Worth supporting. Highly recommended "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Kathy schaedel | 10/23/2013

    " Good book about trying to establish a "green" company. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Stephanie | 10/23/2013

    " good review of current green/sustainability movement across industries. gary provides insight of how stonyfield got started and his vision to stay sustainable. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Tara Dostalik | 3/25/2013

    " Still reading, but has some wonderful environmental facts. Very much self-touting his success w/ Stoneyfield Farm. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Stacey | 3/17/2013

    " The book was entertaining for one evening on the couch. It confirmed my belief that it isn't all that hard to run a green company. I also discovered the beer I'll be drinking here in Colorado: New Belgium out of Fort Collins. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Alex | 2/3/2013

    " An interesting look at Stonyfield Farms and their philosophy on business. Provided a few insights into other environmentally friendly companies. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Marlise | 1/8/2013

    " If you're interested in going "green" this shows you how one man made a success of it. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Jon | 7/30/2012

    " An interesting book as the author is on our short list for our Rudin Lecture program. For anyone looking for a story about how "green" companies can make it, Gary's story about Stonyfield Farm is a good one. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Dee | 5/22/2012

    " This excellent book gives great examples of companies that are focused upon sustainable practices AND are also profitable. It is an interesting read....and I must confess....I LOVE their yogurt! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Ed | 3/17/2012

    " Well written and insightful book. Changes the way I look at some of cooperate America. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Grace | 1/28/2012

    " This was better than I thought it would be. Gary doesn't just talk about Stonyfield, but uses examples from lots of other companies. It's a relatively quick read with good, timely information. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Donna | 12/23/2011

    " Remnds me of all the reasons (and gives me a few new ones, too) that I try to eat organic food! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Jillian | 8/4/2011

    " Great inspiration for eco-entrepreneurs. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Samantha | 3/18/2011

    " Honestly- it's Gary Hirshberg, the man is straight from the Wizard of Oz. Clouds part, he is simply magical and so is the book. Read it- immediately. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Dee | 3/8/2011

    " This excellent book gives great examples of companies that are focused upon sustainable practices AND are also profitable. It is an interesting read....and I must confess....I LOVE their yogurt! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Ed | 2/12/2011

    " Well written and insightful book. Changes the way I look at some of cooperate America. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Kathy | 5/30/2010

    " Good book about trying to establish a "green" company. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Jon | 3/1/2010

    " An interesting book as the author is on our short list for our Rudin Lecture program. For anyone looking for a story about how "green" companies can make it, Gary's story about Stonyfield Farm is a good one. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Alex | 2/10/2010

    " An interesting look at Stonyfield Farms and their philosophy on business. Provided a few insights into other environmentally friendly companies. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Stephanie | 5/20/2009

    " good review of current green/sustainability movement across industries. gary provides insight of how stonyfield got started and his vision to stay sustainable. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Marlise | 3/29/2009

    " If you're interested in going "green" this shows you how one man made a success of it. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Grace | 9/1/2008

    " This was better than I thought it would be. Gary doesn't just talk about Stonyfield, but uses examples from lots of other companies. It's a relatively quick read with good, timely information. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Jennifer | 5/26/2008

    " It made me think differently about going green. It can be be for anyone. For everyone. "

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About the Author
Author Gary Hirshberg

Gary Hirshberg is chairman and former president and CEO of Stonyfield Farm, the world’s largest manufacturer of organic yogurt. Hirshberg, a New Hampshire native, has received six honorary doctorates and won numerous awards for corporate and environmental leadership.