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3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (143 ratings) (rate this audio book) Author: Gary Hirshberg Narrator: Gary Hirshberg Publisher: Hachette Book Group Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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A true force for change, Gary Hirshberg has been at the forefront of movements working for environmental and social transformation for thirty years. From his early days as an educator and activist to his current position as chairman and former president and CEO of Stonyfield Farm, the world’s largest organic yogurt company, Hirshberg’s positive outlook has inspired thousands of people to recognize their ability to make the world a better place.

In Stirring It Up, Hirshberg calls on individuals to realize their power to effect change in the marketplace—“the power of one”—while proving that environmental commitment makes for a healthier planet and a healthier bottom line. Drawing from his twenty-five years of experience growing Stonyfield Farm from a seven-cow start-up, as well as the examples of like-minded companies, such as Newman’s Own, Patagonia, Wal-Mart and Timberland, Hirshberg presents stunning evidence that business not only can save the planet, but is able to simultaneously deliver higher growth and superior profits as well.

Hirshberg illustrates his points with practical information and advice, as well as engaging anecdotes from what he calls “the bad old days” of his yogurt company: how a power outage left him milking cows by hand, how a dumpster fire revealed the need for better packaging, and his camel manure taste test challenge to a local shock jock. He also describes hands-on grassroots marketing strategies—printing yogurt lids with provocative, politically charged messages, handing out thousands of free samples to subway commuters to thank them for using public transit, and devising the country’s first organic vending machine—explaining how these approaches make a much more powerful impact on consumers than traditional advertising.

An inspiring book for business owners and managers as well as anyone interested in saving the environment, Stirring It Up demonstrates how companies can work to save the planet, while achieving greater profits and satisfaction, and how we can all use the power of conscious consumption to encourage green corporate behavior. 

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Quotes & Awards

  • “Gary Hirshberg dared to dream new ways of doing business based on respect for customers, employees, and the earth. And it worked. If you buy or sell anything, or simply want to feel hopeful about the future, this lively and legitimately optimistic book is worth every minute.”

    Robert Redford

Listener Opinions

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 by Cassandra | 11/24/2013

    " Worth a read, but he lost me when he referred to employees as "associates" and lauded Wal-Mart's energy-saving efforts. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Jennifer Miller | 11/24/2013

    " It made me think differently about going green. It can be be for anyone. For everyone. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Jimcgold | 10/23/2013

    " This was an amazing book. It increased my knowledge of how we are polluting the earth, and what as a business and an individual we can do to slow the destructive process. Many enviromentally conscious businesses are sited, as are their practices and philosophy. Worth supporting. Highly recommended "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Kathy schaedel | 10/23/2013

    " Good book about trying to establish a "green" company. "

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About the Author
Author Gary Hirshberg

Gary Hirshberg is chairman and former president and CEO of Stonyfield Farm, the world’s largest manufacturer of organic yogurt. Hirshberg, a New Hampshire native, has received six honorary doctorates and won numerous awards for corporate and environmental leadership.