Social Media Authority. Do you have it? Are you able to navigate the minefield of Social Media Platforms? Getting the best out of each one? Promoting your brand? Engaging successfully with potential customers? Seeing a positive R.O.I?
If you answered "no" to any of those questions - your Social Media Strategy is definitely missing one or more success fundamentals.
Because building authority with Social Media, is not "hope marketing."Not just posting and "hoping" for results. Of course, it all starts with great content. But content alone is not enough.
You must know when to post. And on which platforms. There is no "one size fits all" Social Media Marketing Strategy.
Bottom Line: There is no "easy button" to establishing, and implementing Social Media Authority.
To turn social media likes and shares into cash, you need to be providing value. In the form of original and highly relevant curated content. On a regular basis.
The form that content takes - whether it's text posts, audio, video, or infographics isn't important.
What IS important - is that the topic and relevance of the content matches the best content form for each Social Media Platform.
In his previous books, Social Media Consultant Clark Zukerberg opened his personal rolodex of tips, techniques and strategies to give you an unfair Social Media Marketing advantage.
Now, in this book, he takes those techniques to the next level. By defining what it really takes to successfully establish Social Media Authority.
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