Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. No matter how great your offering, you face the daunting task of making yourself appear credible, relevant, and valuable. Now, internationally recognized sales strategist Jill Konrath shows how to overcome these obstacles to get more appointments, speed up decisions, and win sales with these short-fused, frazzled customers. Drawing on her years of selling experience, as well as the stories of other successful sellers, she offers four SNAP Rules: -Keep it Simple: When you make things easy and clear for your customers, they'll change from the status quo. -Be iNvaluable: You have to stand out by being the person your customers can't live without. -Always Align: To be relevant, make sure you're in synch with your customers' objectives, issues, and needs. -Raise Priorities: To maintain momentum, keep the most important decisions at the forefront of their mind. SNAP Selling is the perfect guide for any seller in today's increasingly frenzied environment.
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"SNAP Selling: Speed Up Sales and Win More Business with Today's Frazzled Customers by Jill Konrath was chosen by Soundview Executive Book Summaries as one of the Top 30 Business Books of 2010." — Soundview (5 out of 5 stars)
"SNAP Selling: Speed Up Sales and Win More Business with Today's Frazzled Customers by Jill Konrath was chosen by Soundview Executive Book Summaries as one of the Top 30 Business Books of 2010."
" Didn't enjoy this book. The word frazzled is abused by its over-use. I've pretty much read the content in other peoples books before this book was published. "
" One of the best books on selling I've run across. Jill Konrath nails today's selling environment and how sales professionals must change their approach to get in front of busy contacts. "
" Recommended by my sales coach. An good explanation of why traditional sales approaches won't work anyomre. "
" The ideas given seemed sound but when I tried them out, I got no further than any other cold call. Never made it past the first step. "
Jill Konrath is a sales strategist and speaker whose clients include IBM, GE, and Hilton. Her first book, Selling to Big Companies, was praised by Fortune as a must-read. She writes a popular blog and newsletter at SellingtoBigCompanies.com and lives in St. Paul, Minnesota.
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