The Biggest Differentiator In A Competitive Marketplace Is You
The familiar adage that It's a jungle out there applies to sellers and sales organizations now more than ever. Competitors are hungry for business; decision makers are wary of change; and the market is crowded with products and services that are barely distinguishable from one another. Meanwhile, the tried-and-true sales methods of the past are simply no longer effective in a world where customers aren't sure whom to trust.
According to Thomas A. Freese, author of the contemporary sales methodology classic Secrets of Question Based Selling, the single most effective way to separate yourself and your offerings from all the noise in the marketplace is to sell yourself first. After all, you are the greatest asset your competition lacks. Freese has helped thousands of salespeople worldwide become more effective at penetrating new accounts, positioning a unique value proposition, and closing more business. In this audio book, he will show you how to leverage your own personal assets to win the confidence of customers by displaying a host of intangible attributes such as credibility, competence, confidence, integrity, creativity, attitude, and thought leadership. Ultimately, by maximizing your ability to convey a more impactful value proposition, you give yourself an unfair advantage over the competition to win more sales, using innovative strategies such as:
- Acknowledge the elephant in the room: Knowing that customers are naturally skeptical and standoffish toward vendors, sellers gain a significant competitive advantage by acknowledging the customer's uncertainty right off the bat. Especially in competitive situations, customers want to know whom to trust, and your ability to earn credibility early might be the difference between winning the business or coming in second place.
- Treat every sales call like a job interview: The fact that everyone is famil... Download and start listening now!