Extended Audio Sample

Download Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World Audiobook

Extended Audio Sample Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Todays Consumer-Driven World, by Pete Blackshaw Click for printable size audiobook cover
4 out of 54 out of 54 out of 54 out of 54 out of 5 4.00 (0 ratings) (rate this audio book) Author: Pete Blackshaw Narrator: Lloyd James Publisher: Tantor Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
Regular Price: $15.99 Download
— or —
FlexPass™ Price: $12.95$5.95$5.95 for new members!
Download learn more )

In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls “consumer-generated media”—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.

Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Unilever, Nestlé, Southwest Airlines, and Bank of America, Blackshaw offers a clear strategy for sustaining a competitive advantage by creating enduring, loyal relationships with today’s consumer.

Download and start listening now!

bdue

Quotes & Awards

  • “This book deserves a spot on the desk of every executive who worries about his company’s reputational risk.”

    Time

  • “When bad news hits, you won’t have time to read this book—so you better read it now! ”

    Ted McConnell, director of interactive/digital innovation, Procter & Gamble

  • “Pete Blackshaw really gets it. For marketers and other corporate control freaks, it’s about diving in and letting go. As a blogger myself at Sony, I’ve dogeared several pages from the book that I will be referring back to from time to time.”

    Rick Clancy, SVP, corporate communications, Sony Electronics

Listener Opinions

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Ram | 3/7/2010

    " An eye-opener for all those who want to grow their business "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 by Sheree | 11/10/2009

    " This book did not really apply tomy business, so I did not get much out of it. However it was interesting to know that when we are in a store we maybe being watched to see how we react to things and figure out our habbits. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 by Krysten | 11/17/2008

    " Mostly things I already knew, but does include a nice list of sites to track customer feedback online in Chapter 3. "

Write a Review
What is FlexPass?
  • Your first audiobook is just $5.95
  • Over 90% are at or below $12.95
  • "LOVE IT" guarantee
  • No time limits or expirations
About the Author

Pete Blackshaw is global head of digital marketing & social media at Nestlé. A former executive vice-president, digital strategic services for Nielsen Online and a graduate of Harvard Business School, he has been on the cutting edge of online media, consumer opinion, and word-of-mouth behavior for more than a decade, and is quoted frequently in the media. He lives in Cincinnati, Ohio.