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Download Rules to Break and Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism Audiobook (Unabridged)

Extended Audio Sample Rules to Break and Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism (Unabridged) Audiobook, by Don Peppers
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (4 ratings) (rate this audio book) Author: Don Peppers Narrator: Don Peppers, Martha Rogers, Ph.D. Publisher: Brilliance Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: May 2008 ISBN:
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Rule #1: The best measure of success for your business is current sales and profit.
Rule # 2: With the right sales and marketing effort, you can always get more customers.
Rule # 3: Company value is created by offering differentiated products and services.

These three golden rules for running a successful business may look no more dangerous than ordinary common sense, but in truth they're deadly. With customers sharing their experiences electronically with millions of other customers, the technology of business has changed so radically that the old accepted wisdoms just don't work any more.

In Rules to Break and Laws to Follow, marketing gurus Don Peppers and Martha Rogers challenge you to break the rules and propose a whole new way of thinking about how to create real shareholder value in today's competitive environment, operating with today's technologies.

In this revolutionary guidebook, you'll discover the do's and don'ts that every company should follow in order to be successful and retain good customers. The book also presents the 12 Laws to Follow - guidelines to ensure that your business can surmount the Crisis of Short-Termism smothering so many businesses today. Throughout, Peppers and Rogers propose various proven tactics and strategies to help you earn and keep the trust of your customers. Download and start listening now!

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About the Author
Author Don Peppers

Don Peppers is the coauthor of several books, including the global bestseller The One to One Future. Widely credited with igniting the global customer strategy revolution in business, he is the cofounder of the Peppers & Rogers Group, a global management consulting firm whose clients have included Vodafone Group, Cigna, American Heart Association, Nordstrom, Absa Bank (Barclays), and HM Revenue & Customs (UK). A globally renowned keynote presenter and boardroom strategist, he is an expert blogger at fastcompany.com.