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Download Reality Check: Outsmarting, Outmanaging, and Outmarketing Your Competition Audiobook (Unabridged)

Extended Audio Sample Reality Check: Outsmarting, Outmanaging, and Outmarketing Your Competition (Unabridged), by Guy Kawasaki
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (803 ratings) (rate this audio book) Author: Guy Kawasaki Narrator: Paul Boehmer Publisher: Tantor Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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In Silicon Valley slang, a bozo explosion is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense...then it's time for a reality check.

For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His best seller The Art of the Start has become the most acclaimed bible for small business. And his blog is consistently among the 50 most popular in the world.

Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance:

  • How to get a standing ovation
  • The art of schmoozing
  • How to create a community
  • The top 10 lies of entrepreneurs
  • Everything you wanted to know about getting a job in Silicon Valley but didn't know who to ask

    Provocative, useful, and very funny, this straightforward book will show you why readers around the world love Guy Kawasaki. Download and start listening now!

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    Listener Opinions

    • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Noah | 2/16/2014

      " I was skeptical of this book because the author, Guy Kawasaki, is a member of the Silicon Valley pundit class of which I am always skeptical. He also seems to be a member of the subspecies that has coasted for the last 20 years based on one gig at one high-profile company; the Bay Area tech community is overflowing with people who answered phones for a few years at Microsoft, Sun, etc. and have since parlayed that into a vague executive bio and a string of 80 failed startups. I actually enjoyed this book, though. His straightforward, conversational style is well-suited to the material. He is also one of the only authors in the universe who understands that it's OK to have a two-page chapter when you only have two pages worth of stuff to say on a subject. Overly long chapters in nonfiction are a pet peeve of mine, because it makes it impossible to skip around to parts you care about, so I applaud Kawasaki for giving his book a structure that is USEFUL to the reader. On the content side, it covers the whole spectrum from enlightening to mindnumbing, but, per the previous point, you can easily skip the weak parts (or the parts that don't apply to you) without losing the thread. I think the title of the book is a good summary: most of the insights are commonsensical, but in practice Silicon Valley entrepreneurs all seem to lose their common sense, and this book would make a good refresher on the basics for when you've gone off the reservation. "

    • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Jmswtsn | 2/14/2014

      " Great writing style, great experience-based content, every small buisness hopeful should read this book. Many of the lessons about unrealistic expectations, the need for actual, real research before making what may otherwise seem "common sense" claims or predictions. One of the best books I've read this year. "

    • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Steven | 2/8/2014

      " Reality Check is a good how-to book for various aspects of starting a company. However, the book scratches the surface on several key issues. I would have liked the book to dive a bit deeper at times into problems that startups face. "

    • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Peter Liu | 2/3/2014

      " Very comprehensive. Wish I'd known all this when I was still in the Valley. "

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