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Download Reality Check: Outsmarting, Outmanaging, and Outmarketing Your Competition Audiobook (Unabridged)

Extended Audio Sample Reality Check: Outsmarting, Outmanaging, and Outmarketing Your Competition (Unabridged) Audiobook, by Guy Kawasaki
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (803 ratings) (rate this audio book) Author: Guy Kawasaki Narrator: Paul Boehmer Publisher: Tantor Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: January 2009 ISBN:
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In Silicon Valley slang, a bozo explosion is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense...then it's time for a reality check.

For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His best seller The Art of the Start has become the most acclaimed bible for small business. And his blog is consistently among the 50 most popular in the world.

Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance:

  • How to get a standing ovation
  • The art of schmoozing
  • How to create a community
  • The top 10 lies of entrepreneurs
  • Everything you wanted to know about getting a job in Silicon Valley but didn't know who to ask

    Provocative, useful, and very funny, this straightforward book will show you why readers around the world love Guy Kawasaki. Download and start listening now!

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    Listener Opinions

    • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Noah | 2/16/2014

      " I was skeptical of this book because the author, Guy Kawasaki, is a member of the Silicon Valley pundit class of which I am always skeptical. He also seems to be a member of the subspecies that has coasted for the last 20 years based on one gig at one high-profile company; the Bay Area tech community is overflowing with people who answered phones for a few years at Microsoft, Sun, etc. and have since parlayed that into a vague executive bio and a string of 80 failed startups. I actually enjoyed this book, though. His straightforward, conversational style is well-suited to the material. He is also one of the only authors in the universe who understands that it's OK to have a two-page chapter when you only have two pages worth of stuff to say on a subject. Overly long chapters in nonfiction are a pet peeve of mine, because it makes it impossible to skip around to parts you care about, so I applaud Kawasaki for giving his book a structure that is USEFUL to the reader. On the content side, it covers the whole spectrum from enlightening to mindnumbing, but, per the previous point, you can easily skip the weak parts (or the parts that don't apply to you) without losing the thread. I think the title of the book is a good summary: most of the insights are commonsensical, but in practice Silicon Valley entrepreneurs all seem to lose their common sense, and this book would make a good refresher on the basics for when you've gone off the reservation. "

    • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Jmswtsn | 2/14/2014

      " Great writing style, great experience-based content, every small buisness hopeful should read this book. Many of the lessons about unrealistic expectations, the need for actual, real research before making what may otherwise seem "common sense" claims or predictions. One of the best books I've read this year. "

    • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Steven | 2/8/2014

      " Reality Check is a good how-to book for various aspects of starting a company. However, the book scratches the surface on several key issues. I would have liked the book to dive a bit deeper at times into problems that startups face. "

    • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Peter Liu | 2/3/2014

      " Very comprehensive. Wish I'd known all this when I was still in the Valley. "

    • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Joseph | 1/29/2014

      " Liked it and met the author by chance in a store in Honolulu. Guy Kawasaki rocks. "

    • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Gari | 1/26/2014

      " While the focus is on Apple, Silicon Valley, tech firms, and start ups, Guy Kawasaki shares many gems of wisdom for those out to change the world or help a nonprofit succeed. "

    • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Todd Earwood | 1/23/2014

      " Most of this I've read before from Guy or others, but some good coverage of the basics. "

    • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Ricardo Clerigo | 1/19/2014

      " Good collection of Kawasaki's main ideas "

    • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Shaji | 12/30/2013

      " A must read for all entrepreneurs. Just wish I had an updated edition that addresses the way technology is changing business as usual. "

    • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Realestatedad | 12/22/2013

      " Really enjoying this book my brother bought for me on his last visit to Houston. As a Realtor there are many similarities to start ups . . . "

    • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Deb | 12/10/2013

      " Read like the blog material it is. That said, I like bullet points, makes it easier to get to the idea highlighted. "

    • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Allison Tyler | 11/26/2013

      " I love this guy. Clear, concise and funny. Get out your highlighter. Even though much of his advice is geared to large tech companies, the lessons apply to every type of business. "

    • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Teri Temme | 10/8/2013

      " Love Guy and his clear step-by-step instructions to make your business better. "

    • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Bjorn Hardarson | 9/13/2013

      " another great book by the author og Art of Start a must read "

    • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Mako78gma | 9/8/2013

      " Kawasaki cuts to the chase to outsmarting your business competition. He was the evangelistic force behind the breakout of the Mac over the obvious superiority of the Windows platform and is now the "evangelista" of business start ups, especially tech start ups. "

    • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Szymon | 8/10/2013

      " Agile bullshit. "

    • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Lori Grant | 5/19/2013

      " A should-read book on entrepreneurship for knowledge workers and aspiring entrepreneurs. "

    • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Sean Hopkins | 2/24/2013

      " A well written book on doing business in the 21st century written by a serial entrepeneur with an amazing track record of success. "

    • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Youssef Ragab | 2/2/2013

      " If entrepreneurs elected a reference manual, it would certainly be this one. I consider it required reading for any aspiring entrepreneur. "

    • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Rachael | 6/28/2012

      " Great book if you're trying to start an web company and have never done it before. "

    • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Tim | 12/29/2011

      " This would probably be an excellent book for the right audience, but I'm not the right audience. Even at that, I gained several useful tidbits from having read it. Worth reading, although for me, it was not great. "

    • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Marc | 11/7/2011

      " Classic Kawaski. A good re-cap of his earlier works, organized into a very useful, (and quick, easy) read. "

    • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Khairul Fahmi | 10/20/2011

      " Great books, full of practical recipes for startup people. "

    • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Aditya P | 10/14/2011

      " Great read. Currently re-reading it just because... The examples might be out of touch in Indonesia, but the adage and wisdom still stands. "

    • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Bob | 8/31/2011

      " If you read The Art of The Start then you should not worry about this book. This book is thicker, but not better or worth picking up a copy of. No new or great insight here. "

    • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Sampath | 8/24/2011

      " flipped thru like an MSN article. "

    • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Cory | 2/7/2011

      " A reference book for online startups. "

    • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Joseph | 6/19/2010

      " Liked it and met the author by chance in a store in Honolulu. Guy Kawasaki rocks. "

    • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Allisonperkel | 3/18/2010

      " An irreverent look at start-ups and the people who work in them and the people who fund them. I didn't know how crazy I was till I read this book. "

    • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Sean | 3/13/2010

      " A well written book on doing business in the 21st century written by a serial entrepeneur with an amazing track record of success. "

    • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Todd | 7/25/2009

      " Most of this I've read before from Guy or others, but some good coverage of the basics. "

    • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Peter | 6/4/2009

      " Very comprehensive. Wish I'd known all this when I was still in the Valley. "

    • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Sampath | 5/19/2009

      " flipped thru like an MSN article. "

    • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Avash | 4/29/2009

      " basically art of start with more material. don't read both. just this one. "

    • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Scott | 4/13/2009

      " Good but not as good as Art of the Start. "

    • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Rachael | 3/14/2009

      " Great book if you're trying to start an web company and have never done it before. "

    • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Mako78gma | 1/23/2009

      " Kawasaki cuts to the chase to outsmarting your business competition. He was the evangelistic force behind the breakout of the Mac over the obvious superiority of the Windows platform and is now the "evangelista" of business start ups, especially tech start ups. "

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    About the Author
    Author Guy Kawasaki

    Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an adviser to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of APE, What the Plus!, Enchantment, and other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

    About the Narrator

    Paul Boehmer is an American actor best known for his numerous appearances in the Star Trek universe. Paul is a 1992 Masters of Fine Arts graduate of the Professional Theater Training Program at the University of Delaware.