" I was skeptical of this book because the author, Guy Kawasaki, is a member of the Silicon Valley pundit class of which I am always skeptical. He also seems to be a member of the subspecies that has coasted for the last 20 years based on one gig at one high-profile company; the Bay Area tech community is overflowing with people who answered phones for a few years at Microsoft, Sun, etc. and have since parlayed that into a vague executive bio and a string of 80 failed startups. I actually enjoyed this book, though. His straightforward, conversational style is well-suited to the material. He is also one of the only authors in the universe who understands that it's OK to have a two-page chapter when you only have two pages worth of stuff to say on a subject. Overly long chapters in nonfiction are a pet peeve of mine, because it makes it impossible to skip around to parts you care about, so I applaud Kawasaki for giving his book a structure that is USEFUL to the reader. On the content side, it covers the whole spectrum from enlightening to mindnumbing, but, per the previous point, you can easily skip the weak parts (or the parts that don't apply to you) without losing the thread. I think the title of the book is a good summary: most of the insights are commonsensical, but in practice Silicon Valley entrepreneurs all seem to lose their common sense, and this book would make a good refresher on the basics for when you've gone off the reservation. "
— Noah, 2/16/2014