Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Rainmaking Conversations provides a proven system for leading masterful conversations that fill the pipeline, secure new deals, and maximize the potential of your account. Rainmaking Conversations offers a research-based, field-tested, and practical selling approach that will help you master the art of the sales conversation. This proven system revolves around the acronym RAIN, which stands for Rapport, Aspirations, Afflictions, Impact, and New Reality. You'll learn how to ask your prospects and clients the right questions, and help them set the agenda for success. Armed with the knowledge of the markets you serve, the common needs of prospects, and how your products and services can help, you can become a trusted advisor to your clients during and after the sale. With the RAIN system, you'll be able to: —Build rapport and trust from the first contact —Create conversations with prospects, referral sources, and clients using the telephone, email, and mail —Uncover the real need behind client challenges —Make the case for improved business impact and return on investment (ROI) for your prospects —Understand and communicate your value proposition —Apply the 16 principles of influence in sales —Overcome and prevent all types of objections, including money —Craft profitable solutions and close the deal The world-class RAIN selling methodology has helped tens of thousands of people lead powerful sales conversations and achieve breakthrough sales performance. Start bridging the gap between "hello" and profitable relationships today.
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"Nothing earth shattering as far as new ideas and approaches but an exceptional book that really reinforced the basics and covered everything from motivation to tactics in a no nonsense and practical way. One of the best sales books that I have read in a while." — Eric (4 out of 5 stars)
"Nothing earth shattering as far as new ideas and approaches but an exceptional book that really reinforced the basics and covered everything from motivation to tactics in a no nonsense and practical way. One of the best sales books that I have read in a while."
“[Paul Boehmer’s] performance is flawless—skillfully phrased so that everything makes sense and sounds appropriately businesslike…This is a must-hear for those who take their sales career seriously.”
“There are lots of books on selling, but few as free of fluff as Rainmaking Conversations."
There are lots of books on selling, but few as free of fluff as Rainmaking Conversations.
“Today’s crazy-busy prospects won’t waste their time with you unless they get value from every interaction. In Rainmaking Conversations, you’ll learn how to make that a reality.”
" A necessary book for everyone to read again, and again... "
" Selling, selling, selling. Some good points for non-sales people but not up my alley. For example: know what you are going to say, and have visuals to help people see what you are driving at. Got about 1/3 way through. "
Mike Schultz is copresident of RAIN Group and a world-renowned consultant and expert in sales training and performance improvement. He is the publisher of RAIN Group’s RainToday.com, one of the world’s largest online magazines (over 100,000 subscribers) and membership sites for sales and marketing. He is also a member of the faculty in the marketing division at Babson College.
John E. Doerr is co-president of RAIN Group and consults, speaks, writes, and teaches on the subjects of selling and sales performance. His own rainmaking conversations have helped lead RAIN Group to Inc. magazine’s list of the fastest growing companies in the United States.
Paul Boehmer is an American actor best known for his numerous appearances in the Star Trek universe, in addition to Frasier, Judging Amy, Guiding Light, and All My Children. He is a 1992 Masters of Fine Arts graduate of the Professional Theater Training Program at the University of Delaware. As a narrator, Paul has won several AudioFile Earphones Awards as well as an Audie Award.
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