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Download Punk Marketing: Get Off Your Ass and Join the Revolution Audiobook (Unabridged)

Extended Audio Sample Punk Marketing: Get Off Your Ass and Join the Revolution (Unabridged), by Richard Laermer
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (116 ratings) (rate this audio book) Author: Richard Laermer Narrator: Richard Laermer and Mark Simmons Publisher: Richard Laermer Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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The revolution is here, so get on the right side of the barricade and become a part of it. Let's thank Mr. and Mrs. Consumer and their little Consumerlings, who have seized power from the corporations and are now firmly in control.

In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between people who sell stuff (products, services, entertainment) and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed: one they have branded (you got it) Punk Marketing. It's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly.

Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any businessperson needing to engage consumers - or any consumer seeking to understand and employ their newfound power. And here's the good news: it's based upon principles that have existed forever. In an age of digital video recorders, branded entertainment, cell-phone TV, multiplayer online videogames, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing there's a built-in plan to equip you with tools to make all this change work out just fine, thanks.

Punk Marketing is the first shot (soon to be heard round the world) of a long-awaited and breathless uprising that businesses want, deserve, and desperately need.

Download and start listening now!

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Listener Opinions

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 by Adam Schweigert | 12/5/2013

    " some good examples and case studies, but this book rambles quite a bit and is a little self-serving (a lot of the examples are projects the authors worked on). "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Richard Mulholland | 11/16/2013

    " Not bad, just a bit hackneyed "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Nadia | 4/20/2013

    " I liked this book - not a whole lot of brand new information, but a lot of "new"ish information put together in an easy-to-read and easier-to-understand kind of way. Plus, I know and love the authors -- so it's hard for me not to know and love the book. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Bethany | 4/13/2013

    " Though it is large brand/consumer targeted, I think it has a lot of concepts that will work their way into everyday marketing for my small music-theater company. "

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