The affluent market segment is growing seven times faster than the household population in this country. Dollar for dollar the most productive way to penetrate the affluent market is to network with its members, their advisors, and key members of their important affinity groups.
Dr. Stanley imparts his extensive knowledge by example: Learn how to attract hundreds of affluent business owners as clients and never make a single sales call. Learn how top-producing marketers generate business by employing eight key networking themes. Learn how to personally access the top business owners in your community.
Networking is the essence of high-performance marketing. It is professional selling at its highest form. Networking is about influencing the influential.
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"This book was easy to listen to because it's written largely as an interview (Q&A) with lots of examples and case studies. I found the information and examples very enlightening. If you're in business and what to learn how to more effectively network with other business owners, do read this book." — Michael (4 out of 5 stars)
"This book was easy to listen to because it's written largely as an interview (Q&A) with lots of examples and case studies. I found the information and examples very enlightening. If you're in business and what to learn how to more effectively network with other business owners, do read this book."
" The basic elements of effective networking strategy and practice. "
Thomas J. Stanley (1944-2015) was an author, lecturer, and researcher who started studying the affluent in 1973. A recognized authority on the lifestyles and behaviors of the affluent, he wrote several books, which have sold more than three million copies worldwide and made the New York Times bestsellers list.
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