The highly anticipated follow-up to the acclaimed bestseller
Start with Why
Simon Sinek’s mission is to help people wake up every day
inspired to go to work and return home every night fulfilled by their work. His
first book, Start with Why, offered
the essential starting point, explaining the power of focusing on why we do
what we do, before getting into the details of what and how. Start with Why became an instant
classic, with a loyal following among Fortune 500 companies, entrepreneurs,
nonprofits, governments, and the highest levels of the US military.
Now Sinek is back to reveal the next step in creating
happier and healthier organizations. He helps us understand, in simple terms,
the biology of trust and cooperation and why they’re essential to our success
and fulfillment. Organizations that create environments in which trust and
cooperation thrive vastly out perform their competition. And, not
coincidentally, their employees love working there.
But “truly human” cultures don’t just happen; they are
intentionally created by great leaders. Leaders who, in hard times, would
sooner sacrifice their numbers to protect their people, rather than sacrifice
people to protect their numbers, are rewarded with deeply loyal teams that
consistently contribute their best efforts, ideas, and passion.
As he did in Start with
Why, Sinek illustrates his points with fascinating true stories from many
fields. He implores us to act sooner rather than later, because our stressful
jobs are literally killing us. And he offers surprisingly simple steps for
building a truly human organization. Download and start listening now!