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Download Imagine: How Creativity Works Audiobook

Extended Audio Sample Imagine: How Creativity Works Audiobook, by Jonah Lehrer
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Jonah Lehrer Narrator: Jonah Lehrer Publisher: Brilliance Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: March 2012 ISBN: 9781455877249
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Did you know that the most creative companies have centralized bathrooms? That brainstorming meetings are a terrible idea? That the color blue can help you double your creative output? From the best-selling author of How We Decide comes a sparkling and revelatory look at the new science of creativity. Shattering the myth of muses, higher powers, even creative “types,” Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few. It’s a variety of distinct thought processes that we can all learn to use more effectively. Lehrer reveals the importance of embracing the rut, thinking like a child, daydreaming productively, and adopting an outsider’s perspective (travel helps). He unveils the optimal mix of old and new partners in any creative collaboration and explains why criticism is essential to the process. Then he zooms out to show how we can make our neighborhoods more vibrant, our companies more productive, and our schools more effective. You’ll learn about Bob Dylan’s writing habits and the drug addictions of poets. You’ll meet a Manhattan bartender who thinks like a chemist, and an autistic surfer who invented an entirely new surfing move. You’ll see why Elizabethan England experienced a creative explosion, and how Pixar’s office space is designed to spark the next big leap in animation. Collapsing the layers separating the neuron from the finished symphony, Imagine reveals the deep inventiveness of the human mind and its essential role in our increasingly complex world. Download and start listening now!

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About the Author
Author Jonah Lehrer

Jonah Lehrer is a writer and the author of A Book about Love, How We Decide, and Proust Was a Neuroscientist. He graduated from Columbia University and studied at Oxford University as a Rhodes Scholar. He’s written for the New Yorker, Nature, Wired, New York Times Magazine, Washington Post, and Wall Street Journal.