The comprehensive guide to the new business environment.
The effects of the online revolution are being felt far
beyond Silicon Valley, and now all businesses—from start-ups to established
companies—face survival of the fittest. A company or product can be an industry
leader one moment and obsolete six months later. Entire industries, ranging
from computer sales to stock trading, are being thrown into chaos as consumers
and businesses shift buying patterns to take advantage of the convenience and
cost savings that are available over the Web.
For companies, the pressing need to continually create new,
different, better products to stay one step ahead of the competition defines
the new reality of business today, the world of Hyperwars. To stay
afloat, business managers need practical guidance, and they need it fast.
Drawing on extensive research and his pioneering experience in e-commerce,
industry innovator Bruce Judson outlines eleven practical strategies for
thriving in this hypercompetitive environment. Not just for companies selling
products over the Web, Hyperwars explains how the Internet can and must
be incorporated into all of our business operations, to do everything from
cutting procurement, marketing and communication costs to deepening customer
Both a wide-ranging analysis of the massive changes the Web
is bringing to all industries and a crucial, groundbreaking redefinition of
business strategies, Hyperwars provides listeners with the essential
tools they need to survive and profit in the new competitive era. Download and start listening now!