Download How We Decide Audiobook

How We Decide Audiobook, by Jonah Lehrer Extended Sample Click for printable size audiobook cover
Author: Jonah Lehrer Narrator: David Colacci Publisher: Brilliance Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: February 2009 ISBN: 9781423376507
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Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate or we "blink" and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason—and the precise mix depends on the situation. When buying a house, for example, it's best to let our unconscious mull over the many variables. But when we're picking a stock, intuition often leads us astray. The trick is to determine when to lean on which part of the brain, and to do this, we need to think harder (and smarter) about how we think. Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research by Daniel Kahneman, Colin Camerer, and others, as well as the real-world experiences of a wide range of "deciders"—from airplane pilots and hedge fund investors to serial killers and poker players. Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better? Download and start listening now!

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About the Author

Jonah Lehrer is a writer and the author of A Book about Love, How We Decide, and Proust Was a Neuroscientist. He graduated from Columbia University and studied at Oxford University as a Rhodes Scholar. He’s written for the New Yorker, Nature, Wired, New York Times Magazine, Washington Post, and Wall Street Journal.

About the Narrator

David Colacci is an actor and director who has directed and performed in prominent theaters nationwide. His credits include roles from Shakespeare to Albee, as well as extensive work on new plays. As a narrator, he has won numerous Earphones Awards, earned Audie Award nominations, and been included in Best Audio of the Year lists by such publications as Publishers Weekly, AudioFile magazine, and Library Journal. He was a resident actor and director with the Cleveland Play House for eight years and has been artistic director of the Hope Summer Rep Theater since 1992.