This is how they did it. These are the strategies and moves that built the biggest companies in the world, and made their owners the richest men in the world. Six hours of essential listening for anyone who wants to make money.
Includes sections on Steve Jobs and Apple, Bill Gates and Microsoft, McDonald's and Ray Kroc, Thomas Edison and General Electric, The Coca-Cola Company, The Rockefellers and Standard Oil, The Hershey Chocolate Company, Sam Walton and Wal-Mart, Henry Ford of the Ford Motor Company and Andrew Carnegie of U.S. Steel.
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