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Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising, 6th Edition Audiobook, by Luke Sullivan Play Audiobook Sample

Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising, 6th Edition Audiobook

Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising, 6th Edition Audiobook, by Luke Sullivan Play Audiobook Sample
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Read By: Brian Arens Publisher: Echo Point Books & Media, LLC Listen Time: at 1.0x Speed 7.33 hours at 1.5x Speed 5.50 hours at 2.0x Speed Release Date: January 2025 Format: Unabridged Audiobook ISBN: 9781666691542

Quick Stats About this Audiobook

Total Audiobook Chapters:

23

Longest Chapter Length:

66:10 minutes

Shortest Chapter Length:

26 seconds

Average Chapter Length:

28:41 minutes

Audiobooks by this Author:

2

Other Audiobooks Written by Luke Sullivan: > View All...

Publisher Description

The new edition of the book readers call the bible for advertising

The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity?while critical?is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you’re new to the business or a practicing professional.

In this fully updated edition, you’ll explore:

  • How to employ the traditional concepting techniques today’s creatives use, as well as new developments in applied creativity and inquiry-based innovation.
  • How to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life.
  • How to go 180? against common sense for ideas that have the potential of becoming viral.
  • How to create the kind of portfolio that will get you a job in the industry.

This audiobook is skillfully read by Brian Arens. It was produced and published by Echo Point Books & Media, an independent bookseller in Brattleboro, Vermont.

Download and start listening now!

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