HBRs 10 Must Reads on Sales Audiobook, by Philip Kotler Play Audiobook Sample

Download HBR's 10 Must Reads on Sales Audiobook

HBRs 10 Must Reads on Sales Audiobook, by Philip Kotler Play Audiobook Sample
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Author: Andris Zoltners, Harvard Business Review, James C. Anderson, Manish Goyal, Philip Kotler Narrator: Tom Parks Publisher: Recorded Books: Gildan Audio Audio Length: Series:The HBR’s 10 Must Reads Series Release Date: January 2020 Format: Unabridged Audiobook Delivery: Instant Download ISBN: 9781469078656

Publisher Description

Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople.

We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.

This book will inspire you to: understand your customer's buying center, integrate your sales and marketing operations, assess your business cycle and its impact on your sales force, transition away from solution sales, leverage the power of micromarkets, introduce tiebreaker selling and consensus selling, and motivate your sales force properly.

Download and start listening now!

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About the Author

Philip Kotler is the SC Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. Although best known as a marketing guru, Kotler is a classically trained economist who did his master’s studies at the University of Chicago under Milton Friedman, the famed Nobel laureate and free-market evangelist, before moving to MIT to pursue a PhD under Paul Samuelson and Robert Solow, two Nobel Prize–winning Keynesian economists.

About the Narrator

Tom Parks is an AudioFile Earphones Award-winning narrator who has also been a finalist for the prestigious Audie Award for best narration. He has been involved in recording audiobooks and voice-overs for over thirty years and through an eclectic range of projects. In addition to performing and directing, he is also an active musician, drumming in musical theater productions in the Midwest, and is in demand as a conference speaker.