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Download Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology Audiobook (Unabridged)

Extended Audio Sample Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology (Unabridged), by Bernd Schmitt
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (4 ratings) (rate this audio book) Author: Bernd Schmitt Narrator: Walter Dixon Publisher: Gildan Media LLC Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Experiential markering guru Bernd Schmitt shows marketers and brand managers everywhere how to harness the power of customer happiness.

Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers' needs and preferences.

Drawing on the latest research in the exploding field of positive psychology, renowned Columbia Business School marketing professor Bernd Schmitt offers three unique approaches any business can use to turn a casual customer into a committed fan:

  • THE FEEL-GOOD METHOD: Use the experience of pleasure and positive emotion to hook new customers, and watch those feel-good moments transform an impulse buyer into a committed loyalist.
  • THE VALUES-AND-MEANING METHOD: Attract passionate customers by appealing to their core values, like being socially responsible, protecting the environment, or living a simple life.
  • THE ENGAGEMENT METHOD: Get customers to notice a unique or limited offer, immerse them in the experience, and have them share it with friends and family.

Schmitt shows marketers, brand managers, and entrepreneurs how to design an authentic and successful campaign that will reach, grow, and sustain a devoted base of customers.

Download and start listening now!

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Listener Opinions

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Feisal Rahman | 9/26/2013

    " Excellent book for marketers and business owners, with lots of practical advice on how to create more fans and champions for your brand. "

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