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Download Grown Up Digital: How the Net Generation is Changing Your World Audiobook (Unabridged)

Extended Audio Sample Grown Up Digital: How the Net Generation is Changing Your World (Unabridged) Audiobook, by Don Tapscott
4.2 out of 54.2 out of 54.2 out of 54.2 out of 54.2 out of 5 4.20 (25 ratings) (rate this audio book) Author: Don Tapscott Narrator: Brett Barry Publisher: McGraw-Hill Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: October 2012 ISBN:
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Selected as a 2008 Best Business Book of the Year by The Economist

The Net Generation has arrived. Are you ready for it?

Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital - and they're part of a global cultural phenomenon that's here to stay.

The bottom line is this: If you understand the Net Generation, you will understand the future.

If you're a Baby Boomer or Gen-Xer, This is your field guide.

A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times best-selling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled screenagers with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.

Grown Up Digital reveals:

  • How the brain of the Net Generation processes information
  • Seven ways to attract and engage young talent in the workforce
  • Seven guidelines for educators to tap the Net Gen potential
  • Parenting 2.0: There's no place like the new home
  • Citizen Net: How young people and the Internet are transforming democracy

Today's young people are using technology in ways you could never imagine. Instead of passively watching television, the Net Geners are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society - from the workplace to the marketplace, from the classroo... Download and start listening now!

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Listener Opinions

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Toni | 2/15/2014

    " This is a must read for anyone who has a loved one or works with ones who are in the Net Generation. Born between 1975-1995. The ideas that Don Tapscott talks about are wonderful and positive. I am excited for our future. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Lisa | 2/12/2014

    " So far I'm really enjoy this book. It's nicely formatted and I've learned a lot so far about the differences among the different generations. Since I do work with this age group I think these kids are smarter than we give them credit for and that they will change the way society functions in the coming years. Very interesting. I'm finding this book much more accessible than the more academic minded "Born Digital" which I statrted and couldn't get through. Recommended so far. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Cheska | 2/10/2014

    " Tapscott provides fascinating insights to the world of NetGeners. The book is hard to put down. I see faces when I read his descriptions of various generations. I see my parents learning how to navigate on Facebook; I see my sister and best friends texting on their smartphones, oblivious to everyone else, during dinner; I see my 15yo brother and the fluid ease with which he plays online games, chats on Skype with friends across country, and upload his own gaming cheat-sheet videos on YouTube all at the same time. I even see myself in one of the profiles - I see my typical day schedule with ubiquitous technology use. Perhaps the reason why I find this fascinating is that it reads like a page out of my own life! "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Sebastiano Mereu | 1/27/2014

    " Very good and extensive research, written in an entertaining and understandable way. Enjoyed reading it. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Joe | 1/26/2014

    " NetGeners (Generation Y) get a bad rap. They're actually poised to change the world for the better. Their social behavior brings transparency to corporate dealings and forces them to develop better products and services. In their personal lives, they are very attached to their parents because they've been raised as family partners and respected for their opinions as opposed to previous generations' hierarchical family structures. For this reason, most are very comfortable moving back home after graduating college. Lastly, they are very active volunteers and for the right motives. Tapscott suggests that what they have done for corporate transparency, they are also doing for democracy and government. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Sean Ab | 1/24/2014

    " Essential reading for anyone who wants to understand the current generation gap...and the opportunities that it affords. Amazing. Well supported, though often repetitive. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Budi Susanto | 1/17/2014

    " walaupun baru mulai membaca, saya kalau boleh menyarankan bagi rekan-rekan pemerhati sosial, bacalah buku ini... "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Junita Riany | 1/17/2014

    " This book gives me a good insight of how using web 2.0 to enable lots of new activities and trends. It also explicitly states that web 2.0 has changing the world we are living. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Joe Wood | 1/3/2014

    " Great book and well worth the read. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Sara | 12/5/2013

    " Excellent read for anyone desiring to better understand the netGeneration. This book has really made me rethink some of the pedagogy I use for teaching. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Galvin Ngo | 12/4/2013

    " The book gives a great overview about the changing generation of digital natives "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Kerreteach | 11/10/2013

    " I love this book. It has been hugely influential both personally and professionally. As I move into an educational leadership role, it proves especially informative in regards to insight into the minds of the digital generation. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Dirk | 11/5/2013

    " I am still looking for the children and students Tapscott describes in his book. Maybe they will come into my classroom this year... "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Mama | 8/26/2013

    " Interesting, relevant information. I like Tapscott's positive approach to the internet and its impact on our families. I didn't agree with everything, of course, but found it thought-provoking and worthwhile. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Califmom and Kids | 7/15/2013

    " Enjoying thus far, refreshing to hear the upsides to this generation, rather than the usual fogies bashing their offspring. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Dan Harris | 6/23/2013

    " Don did an exceptional job identifying the changing trends in digital usage by younger generations and offering insight in how technology and it use can create differentiators for individuals and companies. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Lori Grant | 3/22/2013

    " A should-read book for knowledge workers and entrepreneurs on concepts and trends regarding technology. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Donna (Jaevenstar) | 3/4/2013

    " Didn't finish it, but what I did read from it I found was very interested... "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Margrét Rósa | 2/17/2013

    " Good read for babyBoomers to get insight into how net-generation clicks. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Dedrick | 2/9/2013

    " There is some interesting social analysis of how the Internet has affected the way of life for younger generations as compared to older generations who are more distant from the Internet. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Tim | 1/14/2013

    " For those of us constantly attempting to stay current and having course-delivery relative to student's desires and, more importantly, preparation, this book provides a great deal of insight. It assisted in altering my view of all the negative stereotypes attributed to this generation. Well done. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Paul | 12/13/2012

    " A great insight into how technology is changing how people interact. Great for teachers and interesting for others. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Cynthia | 11/20/2012

    " Disclaimer - my daughter Laura helped research this book. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Yama | 11/13/2012

    " Really liked this Book, if you haven't read it i advise you to do so. a great book! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Jim Duncan | 11/2/2012

    " Great ideas about how next generation thinks "

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About the Author
Author Don Tapscott

Don Tapscott is one of the world’s leading authorities on innovation, media, and the economic and social impacts of technology. He is CEO of the Tapscott Group, a think tank that regularly advises business and government leaders. Tapscott is also the founder and executive director of Global Solution Networks, a multi-million-dollar program investigating networked models for cooperation, problem solving, and governance. In 2013 Thinkers50 listed him as the fourth most important business thinker in the world.

About the Narrator

Brett Barry graduated from Syracuse University’s television, radio, and film program and worked as an associate documentary producer for several years before moving into a career in voiceovers. In 2002, he signed with a voice-over agent in New York and began working in this field full-time. Brett’s training includes improvisational acting at Manhattan’s HB Studio, study of the Linklater voice techniques, and private coaching with some of the industry’s top voice performers. His voice can be heard on over 100 audiobooks. He and his wife Rebecca live in New York and run Silver Hollow Audio, an independent audio production studio.