Selected as a 2008 Best Business Book of the Year by The Economist
The Net Generation has arrived. Are you ready for it?
Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital - and they're part of a global cultural phenomenon that's here to stay.
The bottom line is this: If you understand the Net Generation, you will understand the future.
If you're a Baby Boomer or Gen-Xer, This is your field guide.
A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times best-selling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled screenagers with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.
Grown Up Digital reveals:
- How the brain of the Net Generation processes information
- Seven ways to attract and engage young talent in the workforce
- Seven guidelines for educators to tap the Net Gen potential
- Parenting 2.0: There's no place like the new home
- Citizen Net: How young people and the Internet are transforming democracy
Today's young people are using technology in ways you could never imagine. Instead of passively watching television, the Net Geners are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society - from the workplace to the marketplace, from the classroo...
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"Tapscott provides fascinating insights to the world of NetGeners. The book is hard to put down. I see faces when I read his descriptions of various generations. I see my parents learning how to navigate on Facebook; I see my sister and best friends texting on their smartphones, oblivious to everyone else, during dinner; I see my 15yo brother and the fluid ease with which he plays online games, chats on Skype with friends across country, and upload his own gaming cheat-sheet videos on YouTube all at the same time. I even see myself in one of the profiles - I see my typical day schedule with ubiquitous technology use. Perhaps the reason why I find this fascinating is that it reads like a page out of my own life!"
—
Cheska (4 out of 5 stars)