Extended Audio Sample

Download Grown Up Digital: How the Net Generation is Changing Your World Audiobook (Unabridged)

Extended Audio Sample Grown Up Digital: How the Net Generation is Changing Your World (Unabridged), by Don Tapscott
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Don Tapscott Narrator: Brett Barry Publisher: McGraw-Hill Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
Coming Soon! We're adding audiobooks daily and hope to make this one available for download very soon. Submit your vote below to let us know you really crave this title!
Vote this up! This audiobook has 2 votes

Selected as a 2008 Best Business Book of the Year by The Economist

The Net Generation has arrived. Are you ready for it?

Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital - and they're part of a global cultural phenomenon that's here to stay.

The bottom line is this: If you understand the Net Generation, you will understand the future.

If you're a Baby Boomer or Gen-Xer, This is your field guide.

A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times best-selling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled screenagers with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.

Grown Up Digital reveals:

  • How the brain of the Net Generation processes information
  • Seven ways to attract and engage young talent in the workforce
  • Seven guidelines for educators to tap the Net Gen potential
  • Parenting 2.0: There's no place like the new home
  • Citizen Net: How young people and the Internet are transforming democracy

Today's young people are using technology in ways you could never imagine. Instead of passively watching television, the Net Geners are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society - from the workplace to the marketplace, from the classroo... Download and start listening now!


Listener Opinions

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Toni | 2/15/2014

    " This is a must read for anyone who has a loved one or works with ones who are in the Net Generation. Born between 1975-1995. The ideas that Don Tapscott talks about are wonderful and positive. I am excited for our future. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Lisa | 2/12/2014

    " So far I'm really enjoy this book. It's nicely formatted and I've learned a lot so far about the differences among the different generations. Since I do work with this age group I think these kids are smarter than we give them credit for and that they will change the way society functions in the coming years. Very interesting. I'm finding this book much more accessible than the more academic minded "Born Digital" which I statrted and couldn't get through. Recommended so far. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Cheska | 2/10/2014

    " Tapscott provides fascinating insights to the world of NetGeners. The book is hard to put down. I see faces when I read his descriptions of various generations. I see my parents learning how to navigate on Facebook; I see my sister and best friends texting on their smartphones, oblivious to everyone else, during dinner; I see my 15yo brother and the fluid ease with which he plays online games, chats on Skype with friends across country, and upload his own gaming cheat-sheet videos on YouTube all at the same time. I even see myself in one of the profiles - I see my typical day schedule with ubiquitous technology use. Perhaps the reason why I find this fascinating is that it reads like a page out of my own life! "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Sebastiano Mereu | 1/27/2014

    " Very good and extensive research, written in an entertaining and understandable way. Enjoyed reading it. "

  • > Show All
Write a Review
What is FlexPass?
  • Your first audiobook is just $5.95
  • Over 90% are at or below $12.95
  • "LOVE IT" guarantee
  • No time limits or expirations