In many ways, Google is the prototype of a successful twenty-first century company. It uses technology in new ways to make information universally accessible; promotes a corporate culture that encourages creativity among its employees; and takes its role as a corporate citizen very seriously, investing in green initiatives and developing the largest corporate foundation in the US. Following in the footsteps of her bestselling Warren Buffett Speaks —written in a conversational style that successfully captures the essence of these business leaders—Janet Lowe reveals the amazing story behind one of the most important new companies of our time by exploring the people and philosophies that have made Google a global phenomenon in less than 15 years. She offers an engaging look at how its founders transformed their vision of a better Internet search engine into a business colossus with about $16 billion in annual revenue. Lowe discusses the values that drive Brin and Page—both living fairly modest lives despite each having a net worth of over $15.9 billion—and details how they have created a culture that fosters fun, yet keeps Google at the forefront of technology through relentless R&D investments and imaginative partnerships with organizations such as NASA. Examining Google’s breakthrough business strategies which transformed online advertising and changed the way we look at corporate responsibility and employee relations, we see why Google may be a harbinger of where corporate America is headed. Also addressed are controversies surrounding Google, such as copyright infringement, antitrust concerns and personal privacy. What started out as a university research project conducted by Sergey Brin and Larry Page has ended up revolutionizing the world. Google Speaks shows you how their drive and determination have allowed them to create one of today’s most powerful companies.
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"A must-read company profile for knowledge workers, managers, directors, C-levels, and entrepreneurs." — Lori (5 out of 5 stars)
"A must-read company profile for knowledge workers, managers, directors, C-levels, and entrepreneurs."
“It's not hard to see that Google is a phenomenal company…At Geico, we pay these guys a whole lot of money for this and that key word.”
“Google rocks. It raised my perceived IQ by about 20 points.”
“Google is my rapid response research assistant. It's the Swiss Army knife of information retrieval.”
“Who's afraid of Google? Everyone.”
“Writers of the past had absinthe, whiskey or heroin. I have Google."
“Google Speaks is a wealth of information. It is a book that everyone who enjoys using the Internet should read.”
" It was nice but really scattered way to represent google's history. "
" quite a lot of interesting information, even more than average person needs) "
" Good for techies, entrepreneurs and anyone looking for inspirational and hopeful reading. "
" I expected more. Good insight about what goes on within Google, but it seems like it was compiled from other sources. Nothing you don't already know, if you've been following the company for awhile. "
" Mejor que thr google story "
" Good summary for google's first 10 years and some insight into where it's heading in the next 10. "
" A fairly predictable tour through the life of Google. No tremendously earth-shattering new information. "
Janet Lowe is the author of the bestselling Warren Buffett Speaks, Jack Welch Speaks, and Bill Gates Speaks, all from Wiley. Her articles have appeared in such publications as Newsweek, the Christian Science Monitor, the Los Angeles Times, and the San Francisco Chronicle.
Lloyd James (a.k.a. Sean Pratt) has been narrating since 1996 and has recorded over six hundred audiobooks. He is a seven-time winner of the AudioFile Earphones Award and has twice been a finalist for the prestigious Audie Award. His critically acclaimed performances include Elvis in the Morning by William F. Buckley Jr. and Searching for Bobby Fischer by Fred Waitzkin, among others.
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