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Extended Audio Sample Good Strategy/Bad Strategy: The Difference and Why It Matters Audiobook, by Richard Rumelt Click for printable size audiobook cover
4 out of 54 out of 54 out of 54 out of 54 out of 5 4.00 (383 ratings) (rate this audio book) Author: Richard Rumelt Narrator: Sean Runnette Publisher: Highbridge Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: January 2012 ISBN: 9781611748185
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The heart of a good strategy is insight <#150> into the true nature of the situation, into the hidden power, and into an appropriate response. Learn how insight can be cultivated with a wide variety of tools for guiding your own thinking. With fascinatin Download and start listening now!

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Listener Opinions

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Nora | 2/15/2014

    " Advanced common sense. Once he writes down what a good strategy is and isn't, it seems obvious. However, that comes from his skill in cutting through the complexities of each example to focus on "What's really going on here". "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Cindy Brandt | 2/7/2014

    " Felt the book could've been summed up in one chapter. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Roger Haskins | 2/7/2014

    " Well worth the read. It spends about as much time explaining what is not strategy, which is good, but more than likely painful for most business leaders. Also explains clearly the concepts that are often overlooked, but ought to be included in the formulation of a sound strategy. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 John | 1/30/2014

    " I have very mixed feelings on this book. I found the first section, particularly Ch 5 on the "kernel" tremendously thought provoking. I was struck and inspired by the challenge to the more common approaches to strategic planning. Creating a discipline of identifying a diagnosis, guiding policy and coordinated action resonated and convicted me. The second section was a potpourri of various thoughts, some helpful, some not. The chapters on leverage, focus, and chain linked systems were best. I'm not sure what the third section was...Rumelt lost his way a bit. This was a case of a few brilliant articles trying to be forced into a book. A few other criticisms: 1) Rumelt overemphasizes military strategy. Command and control, single leader environments are the huge exception these days and therefore not particularly instructive to the average leader. It also excludes the large majority of what leadership is...creating alignment, inspiring, attuning emotions, developing people.. Maybe that was outside the scope of the book but some may come away thinking leadership is sitting in an ivory tower and designing complex strategies...not at all the case. 2) Rumelt clearly is an engineering expert but needs to stay away from church and philosophical history. His explanations of the reformation and the enlightenment were way off. 3) The author is clearly very proud of his consulting pedigree but the name dropping, the "I called every crash", the "I told you so" was brutal to read. Admittedly, this may have jaded me by the time I got to the third section. It left a very poor taste in my mouth. Nonetheless, all warts aside, I strongly commend the first section to any current or aspiring leader. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Matt | 1/29/2014

    " A decent enough book. Essentially a good strategy identifies a critical problem and your plan to address it. Simple enough. The author (rightly) points out a strategy is not a desire of some future you wish to have... if only people I worked with would listen to that. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Daniel Wilde | 12/31/2013

    " What an awesome read. Rumelt blends science, history, and business acumen in a brilliant and simple set of principles taught through personal anecdotes. He outlines the lack of strategy in a myriad of different contexts, then displays good strategy in a simple, concrete form. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Springtxman | 12/18/2013

    " Good overview of how to develop a good strategy. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Leonard Houx | 11/27/2013

    " Rummel's book works the highest level of nonfiction magic: it makes *you* feel like *you're* a genius. In this case, a genius of strategy. Who knew business books could be this exciting? "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 John Seno | 10/17/2013

    " Great book, with many useful insights on strategy. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Xthun | 10/16/2013

    " Excellent thoughts "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Mitesh Sheth | 8/3/2013

    " One of the best books I have read on what strategy is and is not, with plenty of interesting stories to bring the points to life. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Tracy | 8/2/2013

    " The author is pretty arrogant but it's a good business book overall "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 David Hurst | 7/30/2013

    " Best book on strategy I have read. Packed with insights, practical approaches and interesting cases. Most business books explain one idea, this one gives a complete approach. First rate. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Gerold | 2/25/2013

    " yes yes yes - this is the book everyone who claims doing strategy has to read !!! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Joe Sultan | 12/9/2012

    " A very clear exposition of what strategy is and isn't. Contrarian to today's fad for substituing hard analysis to the fuzzy description of mission and values. Very thought provoking and a must read for anybody involved in directing a company's future. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Derek | 8/15/2012

    " Well written, clear explanations and many real-life examples of companies (and armies) settings goals and then determining the actions (strategies) needed to accomplish the goal. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Marvin | 8/5/2012

    " one of the best books I have read on strategy "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Gerry McGarry | 7/9/2012

    " This is a great book. It is a must read for anyone who seeks the big picture. It is easy to read with great examples and is in no way padded out. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Henrique Soarez | 6/24/2012

    " Superb, except for the last chapter. In fact, I think it needs a new last chapter. The one currently there is merely a tangent on the financial crisis. "

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About the Author

Richard Rumelt is a professor of business and society at UCLA Anderson, a graduate school of business and management. In addition to his academic work, he has been a consultant to numerous firms, non-profit organizations, the Department of Defense, and several governments. Rumelt earned bachelor’s and master’s degrees in electrical engineering from the University of California, Berkeley. He studied decision sciences and corporate strategy at the Harvard Business School, receiving his doctorate in 1972. He is married to Kate Rumelt who was once a strategy professor but is today a prize-winning fabric artist specializing in three-dimensional geometric forms.

About the Narrator

Sean Runnette, an Earphones Award–winning narrator, has also directed and produced more than two hundred audiobooks, including several Audie Award winners. He is a member of the American Repertory Theater company and has toured the United States and internationally with ART and Mabou Mines. His television and film appearances include Two If by Sea, Cop Land, Sex and the City, Law & Order, the award-winning film Easter, and numerous commercials.