Publisher Description
In the last decade alone, the face and nature of the job market has evolved dramatically. It’s now a given that personal branding will have a significant impact on your professional opportunities. It’s not an exaggeration that your brand and reputation could make-or break-your career. In order to connect with new employers and clients and transform your potential into success, you need to establish your unique digital identity, build strong relationships with your audience(s), and gain visibility for all the right reasons. Getting to Like is a practical, actionable guide to anticipating and staying one step ahead of the curve-and your competition. Each chapter provides specific examples for effective communication and engagement, including: Strategies for both in-person and digital channels. Interviews, case studies, and advice from branding and marketing experts. Specific guidelines for successfully navigating the most essential platforms. It’s a crowded, competitive marketplace out there. Getting to Like will help you stand out, make your voice heard, and take those crucial steps toward future-proofing your career.
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“A refreshing and enlightening take on the importance on personal branding…A must-read for any business professional.”
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Jessica Baldy, senior brand manager of Etsy
About the Authors
Jeremy Goldman, founder and CEO of the digital consultancy firm Firebrand Group, has more than fifteen years of experience helping companies improve their digital marketing and social media strategies. He has managed global e-commerce and social media for a number of brands, including Jurlique, Temptu, and Unilever. Goldman has been featured in numerous publications and is an online columnist for Inc. and the Next Web. He lives in New York City.
Ali B. Zagat is a seasoned writer, editor, and content strategist with more than ten years of experience creating digital and social media content and campaigns for mainstream and niche brands alike, including Creed, Dwell, Rodale’s, Birchbox, and Anthropologie. Her extensive experience telling the stories of independent and established brands has given her valuable insights into how to help entrepreneurs, freelancers, and professionals who want to successfully reach a wider audience. She lives in Philadelphia.
About the Narrators
Marguerite Gavin is a seasoned theater veteran, a five-time nominee for the prestigious Audie Award, and the winner of numerous AudioFile Earphones and Publishers Weekly awards. She has been an actor, director, and audiobook narrator for her entire professional career. With over four hundred titles to her credit, her narration spans nearly every genre, from nonfiction to mystery, science fiction, fantasy, romance, and children’s fiction. AudioFile magazine says, “Marguerite Gavin…has a sonorous voice, rich and full of emotion.”
Lloyd James (a.k.a. Sean Pratt) has been narrating since 1996 and has recorded over six hundred audiobooks. He is a seven-time winner of the AudioFile Earphones Award and has twice been a finalist for the prestigious Audie Award. His critically acclaimed performances include Elvis in the Morning by William F. Buckley Jr. and Searching for Bobby Fischer by Fred Waitzkin, among others.