Get Big Fast and Do More Good is a guide to modern entrepreneurship and accelerated brand-building from the founders of Yes To Inc, the company behind the breakthrough natural beauty brand Yes to Carrots.
Ido Leffler and Lance Kalish, two 29-year-old Australians with very different backgrounds and skills, cofounded their company in 2006 with little more than a dream and made it big. Yes to Carrots has become one of the biggest natural beauty brands in the world and is one of the fastest-growing skincare brands. Leffler and Kalish have accomplished it all while maintaining solid principles, investing in meaningful business relation¬ships, giving back to the community, and still making it home in time for dinner.
The authors started their business with nothing but chutzpah and great instincts for products with potential. They’ve since made lots of great decisions and some really, really bad ones, and are ready to share their hard-won secret to success: a strong, resilient, trusting partnership coupled with a great sense of humor.
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“Narrating
this energizing business memoir-lesson, Nico Evers-Swindell sounds like he’s
intentionally speaking slower than is natural for him. But his Australian voice
is quite friendly, his phrasing near perfect, and his approach totally in sync
with the fun in the authors’ story. Kalish and Leffler tell how they started a
mega-successful natural beauty brand—Yes To Carrots—by staying loose, making
all of their relationships highly personal, and staying true to their
altruistic, community-oriented principles. Their descriptions of how they
approach strategy and sales are enormously entertaining—a well-written and
authentic reflection of their high-chutzpah family backgrounds, playful
acceptance of life’s risks, and nimble instincts. The narrator’s winning
attitude fits well with the material and helps make this a memorable listening
experience.”
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AudioFile