Extended Audio Sample

Download Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests Audiobook (Unabridged)

Extended Audio Sample Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests (Unabridged), by Gabe Zichermann
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (65 ratings) (rate this audio book) Author: Gabe Zichermann Narrator: Tom Dheere Publisher: John Wiley & Sons, Inc. Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
Coming Soon! We're adding audiobooks daily and hope to make this one available for download very soon. Submit your vote below to let us know you really crave this title!
Vote this up! This audiobook has 1 votes

Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics.

By leveraging points, levels, badges, challenges, rewards and leaderboards these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities.

Game-Based Marketing unlocks the design secrets of mega-successful games like Zyngas Farmville, World of Warcraft, Bejeweled and Project Runway to give you the power to create winning game-like experiences on your site/apps. Avoid obvious pitfalls and learn from the masters with key insights, such as:

  • Why good leaderboards shouldnt feature the Top 10 players.
  • Most games are played as an excuse to socialize, not to achieve.
  • Status is worth 10x more than cash to most consumers.
  • Badges are not enough: but they are important.
  • You dont need to offer real-world prizing to run a blockbuster sweepstakes.
  • And learn even more:
  • How to architect a point system that works .
  • Designing the funware loop: the basics of points, badges, levels, leaderboards and challenges.
  • Maximizing the value and impact of badges.
  • Future-proofing your design.
  • Challenging users without distraction.

Based on the groundbreaking work of game expert and successful entrepreneur Gabe Zichermann, Game-Based Marketing brings together the game mechanics expertise of a decades worth of research. Driven equally by big companies, startups, 40-year-old men and tween girls, the world is becoming increasingly more fun.

Are you ready to play?

Download and start listening now!

BK_ACX0_000230

Listener Opinions

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Chris | 10/10/2013

    " This is exactly what I am looking for as we build out new components of our fan-based service "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Joselin | 9/28/2013

    " This is a must-read for anyone who wants people to buy things from them. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Adnan. Ali | 7/14/2013

    " It's a good intro. More geared towards high-level executives (probably a 4-star for 'em). "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Agata Seidel | 7/13/2013

    " great book, how people are naturally programed to compete and how brands can create incentives on this notion. "

  • > Show All
Write a Review
What is FlexPass?
  • Your first audiobook is just $5.95
  • Over 90% are at or below $12.95
  • "LOVE IT" guarantee
  • No time limits or expirations