Gallo Be Thy Name is the portrait of an American dynasty that rose from hardscrabble poverty in the early 1900s to become the most successful wine company in the world through toil, cunning, and crime. From selling ³Dago Red² to Al Capone during Prohibition to conquering America¹s wine market with such plonk as Thunderbird and Ripple, and from the Great Depression to the roiling farm labor movements of the 60s and 70s, the Gallos rode the turbulent currents of history to triumph, with iconic brothers Ernest and Julio steering the ship. But beneath the E. & J. Gallo Winery¹s carefully polished surface is a sweeping story of passion and power, swirling with rumors of murder.
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"excellant book about the Gallo family empire. Especially since I have grown up in the same town as the family and my family has done business with some of the decendants." — Joanne (5 out of 5 stars)
"excellant book about the Gallo family empire. Especially since I have grown up in the same town as the family and my family has done business with some of the decendants."
" Interesting information on a controlling personality: Chicago gangster tie-ins, inter family squabbles, and domineering business practices. "
" Honestly, kind of lamely written. Although it was interesting to learn how the California's wine region "really" established itself. I'll look for other books with similar topics. Hopefully they will be more captivating. "
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