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Download From Mind to Market: Reinventing the Retail Supply Chain Audiobook (Unabridged)

Extended Audio Sample From Mind to Market: Reinventing the Retail Supply Chain (Unabridged), by Roger D. Blackwell
3.11 out of 53.11 out of 53.11 out of 53.11 out of 53.11 out of 5 3.11 (0 ratings) (rate this audio book) Author: Roger D. Blackwell Narrator: Dennis McKee Publisher: Blackstone Audio, Inc. Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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When companies like Wal-Mart, Kinko's, and Service Corp. International adopted active, consumer-driven marketing strategies in place of traditionally passive supplier/consumer relationships, they not only became more profitable - they became market leaders. Roger Blackwell explores what it means to be a mind-to-market leader and how any company, large or small, can beat its competition by employing visionary leadership strategies. Download and start listening now!

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Listener Opinions

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Josh | 5/24/2007

    " This book and this professor got me interested in marketing. Roger was one of the best lecturers I have ever heard. He's serving time now for securities fraud, from what I understand. What a waste! "

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