When companies like Wal-Mart, Kinko's, and Service Corp. International adopted active, consumer-driven marketing strategies in place of traditionally passive supplier/consumer relationships, they not only became more profitable - they became market leaders. Roger Blackwell explores what it means to be a mind-to-market leader and how any company, large or small, can beat its competition by employing visionary leadership strategies.
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"This book and this professor got me interested in marketing. Roger was one of the best lecturers I have ever heard. He's serving time now for securities fraud, from what I understand. What a waste!
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Josh (5 out of 5 stars)