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Download FREE: The Future of a Radical Price Audiobook

Extended Audio Sample FREE: The Future of a Radical Price Audiobook, by Chris Anderson
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (3,848 ratings) (rate this audio book) Author: Chris Anderson Narrator: Chris Anderson Publisher: Hyperion Format: Abridged Audiobook Delivery: Instant Download Audio Length: Release Date: July 2009 ISBN:
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Author's Note: Get the point in half the time! In this abridged edition, the author handpicked the most important and engaging chapters and points, cutting three hours from the length without losing key concepts. Time is money!

The New York Times best-selling author heralds the future of business in Free. In his revolutionary best seller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that, in many instances, businesses can profit more from giving things away than they can by charging for them.

Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company's survival. The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long. Just think that in 1961 a single transistor cost $10; now Intel's latest chip has two billion transistors and sells for $300 (or 0.000015 cents per transistor - effectively too cheap to price). The traditional economics of scarcity just don't apply to bandwidth, processing power, and hard-drive storage.

Yet this is just one engine behind the new Free, a reality that goes beyond a marketing gimmick or a cross-subsidy. Anderson also points to the growth of the reputation economy; explains different models for unleashing the power of Free; and shows how to compete when your competitors are giving away what you're trying to sell.

In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how this revolutionary price can be harnessed for the benefit of consumers and businesses alike. Download and start listening now!

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Listener Opinions

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Chris Christensen | 2/20/2014

    " Chris Anderson does it again with this great book on the new business model "Free". "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 ♆ BookAddict ~ La Crimson Femme | 1/23/2014

    " This was an interesting read and my first free book on the Kindle from Amazon. I was able to reference a few of the chapters in my MIS class. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Thomas | 1/19/2014

    " I got this for fifty cents at Big Lots. Overall, it wasn't bad. I especially enjoyed the prospects of how the free paradigm has affected how online business is run and how offline businesses are learning to adapt. It got a little sketchy toward the end, especially when Anderson addresses the arguments against free (nothing is truly free, et cetera). However, it was still an interesting read which I do recommend to anyone interested in technology and economics. There is a free version of this offered by the author for download (audio book), but this was worth the fifty cents. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Douglas | 1/14/2014

    " Interesting book with nice hints of how the market is dealing with free stuff and the concept of abundance and zero cost. It's best to start reading from the Long Tail first, although. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Ian Conrad | 1/12/2014

    " Highly interesting read so far, aside form some obvious criticisms on "free" Anderson makes some good points about pricing "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Tim | 1/12/2014

    " A pretty good overview of what's described in the title. I'm not sure that I completely believe all of his economic theories, but there are certainly plenty of intriguing anecdotes and ideas in here. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 David Owen | 1/3/2014

    " "This book is a microcosm of the entire free business model presented in the book. After downloading this book for free, and listening to the entire book, I concluded that purchasing the book as a business reference would be well worth my money. The book explores the many ways to make money, build brand equity, and profit in the long term by giving services and products away. One of the most interesting facts I walked away is that most "Freemium" models are based off the 5% rule.... it takes only 5% of the "premium" fee customers to subsidize the free usage of the other 95% "basic" customers. " "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Tms | 12/28/2013

    " Reads more like a collection of articles from Wired, than book. A point could be made in half the size of it. Anyway, very comprehensive. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Kurt Lynn | 12/22/2013

    " Heh heh heh... well done. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Chi Pham | 12/11/2013

    " Chris Anderson has a proposal for us to consider: free would be the next business model. Some people might argue that they know everything that he needs to say (and that's true as well), but he takes effort to bring us MODELS, and convincing examples. As expected from the author of "The Long Tail". "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Chris | 11/25/2013

    " Love him or vehemently disagree with him, Chris Anderson drives home the conundrum we are likely facing in many business verticals that have or will suffer from the introduction of digital. Beware, you might predict the end of your current job, kick in the ass? "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Natalya | 11/25/2013

    " Interesting book on free. It explains the two types of free and how it effects our life. I reallyt enjoy the part about Google and why they are always doing stuff for free. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Joshua | 11/16/2013

    " Good concepts, principles and evidence of the free economy and it's workings. Too long for what it is trying to convey. Was the author paid per word? "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Alex | 11/11/2013

    " A real eye opener when it comes to freeconomics. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Joe | 8/10/2013

    " I didn't really find this that insightful or even correct in certain parts. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Erik | 5/14/2013

    " Fantastic free mp3 audiobook! "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Joe Faust | 5/1/2013

    " Interesting look at the history of Free in merchandising and its implementation in the information age. Take heed! "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Jill | 9/7/2012

    " I haven't finished it yet, just about 2/3 through, interesting ideas but I didn't really learn much except that maybe there is an economy created and spurred on by free. I liked some of the examples he used. I hope to finish it soon though.. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Diane | 8/31/2012

    " Unoriginal and dated, even when published in 2009, plus has a plagiarism controversy. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Kacper | 5/7/2012

    " Good, fast paced nonfiction book. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Terri Lynn | 4/26/2012

    " This is causing me to totally rethink a project I'm embarking on. Not only is it potentially profitable, it is also a more joyful way to thinking. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Kate | 4/15/2012

    " This was fine--skimmed a lot but read it because I am interested in what it means to put free content on the web. The book illustrates various models of "Free" and how they work. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 V | 3/29/2012

    " This book is more illuminating 8 years ago "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Antti Qvickström | 3/10/2012

    " Interesting read about freeconomics around the web. No silver bullet for making billions around free in the end though, was almost expecting.. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Wilson | 6/11/2011

    " I found this book to be much like "The Long Tail"... "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Agus | 5/6/2011

    " Gratiskan barang/jasa tapi masih dapat untung dan malah ekspansi...ada caranya di buku ini lho.. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Brent | 5/1/2011

    " Well worth reading but overdoes the lecture so outstays it's welcome. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 K.M. | 4/13/2011

    " Breezy, accessible, and generous. I came away with a truckload of new ideas and some interesting new viewpoints about Internet economics. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Laura | 4/10/2011

    " A contentious look at digital content and the practice of putting a price on all things “made of ideas.”


    "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Heather | 4/6/2011

    " Interesting exploration of the ways companies can use free products to increase their business. I've certainly seen benefits from having my novel "Life, Love, and a Polar Bear Tattoo" available for free, and this book has encouraged me to think about ways to expand on that. "

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About the Author
Author Chris AndersonChris Anderson is the curator of TED. Trained as a journalist after graduating from Oxford University, Anderson launched a number of successful magazines before turning his attention to TED, which he and his nonprofit acquired in 2001. His TED mantra—“ideas worth spreading”—continues to blossom on an international scale. He lives with his family in New York City.