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Download FREE: The Future of a Radical Price Audiobook

Extended Audio Sample FREE: The Future of a Radical Price, by Chris Anderson
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (3,848 ratings) (rate this audio book) Author: Chris Anderson Narrator: Chris Anderson Publisher: Hyperion Format: Abridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Author's Note: Get the point in half the time! In this abridged edition, the author handpicked the most important and engaging chapters and points, cutting three hours from the length without losing key concepts. Time is money!

The New York Times best-selling author heralds the future of business in Free. In his revolutionary best seller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that, in many instances, businesses can profit more from giving things away than they can by charging for them.

Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company's survival. The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long. Just think that in 1961 a single transistor cost $10; now Intel's latest chip has two billion transistors and sells for $300 (or 0.000015 cents per transistor - effectively too cheap to price). The traditional economics of scarcity just don't apply to bandwidth, processing power, and hard-drive storage.

Yet this is just one engine behind the new Free, a reality that goes beyond a marketing gimmick or a cross-subsidy. Anderson also points to the growth of the reputation economy; explains different models for unleashing the power of Free; and shows how to compete when your competitors are giving away what you're trying to sell.

In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how this revolutionary price can be harnessed for the benefit of consumers and businesses alike. Download and start listening now!

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Listener Opinions

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Chris Christensen | 2/20/2014

    " Chris Anderson does it again with this great book on the new business model "Free". "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by ♆ BookAddict ~ La Crimson Femme | 1/23/2014

    " This was an interesting read and my first free book on the Kindle from Amazon. I was able to reference a few of the chapters in my MIS class. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Thomas | 1/19/2014

    " I got this for fifty cents at Big Lots. Overall, it wasn't bad. I especially enjoyed the prospects of how the free paradigm has affected how online business is run and how offline businesses are learning to adapt. It got a little sketchy toward the end, especially when Anderson addresses the arguments against free (nothing is truly free, et cetera). However, it was still an interesting read which I do recommend to anyone interested in technology and economics. There is a free version of this offered by the author for download (audio book), but this was worth the fifty cents. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Douglas | 1/14/2014

    " Interesting book with nice hints of how the market is dealing with free stuff and the concept of abundance and zero cost. It's best to start reading from the Long Tail first, although. "

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