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Download Fail Fast or Win Big: The Start-Up Plan for Starting Now Audiobook

Extended Audio Sample Fail Fast or Win Big: The Start-Up Plan for Starting Now Audiobook, by Bernhard Schroeder Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Bernhard Schroeder Narrator: Steven Menasche Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: March 2015 ISBN: 9781469060361
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Entrepreneurs have long been taught that to be successful, they need to spend months perfecting a business plan and finding investors before they can finally launch their business. But with the marketplace changing at lightning speed, this notion is not only outdated-it's costly.
There's no point to building a business in a bubble. Today's entrepreneurs must embrace the idea of "failing fast." They need to connect with real customers and determine quickly whether their idea is worth pursuing, needs new direction, or should be abandoned altogether. Fail Fast or Win Big shows entrepreneurs how to:

  • Create a rapid prototype of their product or service
  • Develop a business model instead of a business plan
  • Test it repeatedly with customers so they can spot failure early
  • Continue to refine the model based on customer interaction
  • Leverage their network and resources in order to run lean
The longer it takes to launch a company, the more changes there will have been in the market place. Featuring real-life examples of entrepreneurs who set out to fail fast and ended up winning big, this ground breaking guide reveals how the right kind of risk can really pay off.

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Quotes & Awards

  • “Entrepreneurship is no longer about business plans and attracting venture capital; it’s about rapid prototyping and crowdfunding. This book explains how.”

    Leading Business Books

  • “Failure is an emerging area in the study of entrepreneurship and Schroeder’s highly recommended text collects informative case studies and provides a concrete method for launching products successfully.”

    Library Journal

  • “[The LeanModel framework] saves money and attracts money…If you’ve ever watched Shark Tank, you know potential investors prefer sales to business-plan forecasts.”

    Jim Pawlak, Biz Books columnist

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About the Narrator

Steve Menasche is a conservatory-trained actor and musician who has toured the world with West Side Story, Jesus Christ Superstar, and the American Folk Theatre. As a voice actor, he has been the “guy next door” voice for numerous national radio and television campaigns, including Proactive, Arby’s, Countywide, Shaklee, and Lexus. He can also be seen as an on-screen actor featured in nationwide ads for IBM. He is a fourth-degree black belt in jujitsu who still practices regularly and volunteers for underprivileged children.