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Download Everything I Know about Marketing I Learned From Google Audiobook (Unabridged)

Extended Audio Sample Everything I Know about Marketing I Learned From Google (Unabridged), by Aaron Goldman
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (29 ratings) (rate this audio book) Author: Aaron Goldman Narrator: Unspecifie Publisher: McGraw-Hill Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Want Market Share? Google It!

You know you've hit it big when your name becomes a verb - and no one knows that better than Google. In just over 10 years, Google has become the world's most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter.

How does Google do it? In a word: marketing.

You may not think Google does much marketing. Indeed, it doesn't do a lot of what has traditionally been viewed as marketing. But in today's digital world, marketing has taken new shape - and Google is at the cutting edge.

In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google's playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think).

Along the way, he shows how Google's tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include:

  • Tap into the Wisdom of Crowds: Get the signals you need directly from your customers
  • Keep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass along
  • Don't Interrupt: Join the conversation - but avoid disrupting it
  • Act Like Content: Provide value, not sales pitches
  • Test Everything: Take no detail of your program for granted; you can always improve
  • Show Off Your Assets: Distribute your brand everywhere

The beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work.

In its mission to organize the world's information, Go... Download and start listening now!


Listener Opinions

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Julia | 6/22/2013

    " If you've ever wondered how far that corporate motto "Don't Be Evil" got Google, here's your book. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Leonard | 1/4/2013

    " The book describes how Google uses some of the basic marketing tools such as getting close to the customer, collecting data and analyzing data. A decent book but no enlightening thoughts. "

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