It's common knowledge that China has the fastest-growing economy in the world. What is not common knowledge is exactly how Western companies can gain a foothold and increase their profits by doing business inside this next great superpower.
Now, respected business journalist Ted Plafker has written a fully detailed, yet user-friendly, handbook on how individuals and companies can succeed in this challenging and often confusing environment. Sections include: Pinpointing the Top Emerging Markets, Laws, Rules and Regulations, Understanding Cultural Differences, and Sales and Marketing. Download and start listening now!