We live in an era when business cycles are measured in months, not years. The only way to sustain long term innovation and growth is through creativity - at all levels of an organization. Disciplined Dreaming shows you how to create profitable new ideas, empower all your employees to be creative, and sustain your competitive advantage over the long term. Linkner distills his years of experience in business and jazz - as well as hundreds of interviews with CEOs, entrepreneurs, and artists - into a 5-step process that will make creativity easy for you and your organization. The methodology is simple, backed by proven results. Disciplined Dreaming shows even the stuffiest corporate bureaucracies how to cultivate creativity in order to become more competitive in today's shifting marketplace.
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"Chock full of great ideas on how to nuture creativity." — Mary (5 out of 5 stars)
"Chock full of great ideas on how to nuture creativity."
" Along the lines of Thinkertoys and others, some simple techniques for looking at creative challenges in different ways. "
" kinda wish the book was more non business related but it was alright "
" not terrible, but not terribly informative either. "
" Analytical techniques and ideas for business creativity and brainstorming. Mostly for corporate-minded and companies. "
" This book as a long drawn out version of everything I learned in my Advertising class. But in a much more extended version. I felt like we were beating the creative brief to death. "
" good book to skim & use as reference; lots of good ideas "
" Interesting only towards the end. A rehash of a lot of ideas found elsewhere, though I resonated with the fact he's a musician and consciously applying jazz improvisation techniques to business and marketing. "
Marc Cashman, Earphones Award–winning narrator, was named one of the “Best Voices of the Year” by AudioFile magazine. His voice can be heard on radio, television, film, and video games. He also instructs voice actors through his classes, The Cashman Cache of Voice-Acting Techniques, in Los Angeles.
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