Download Digital Disruption: Unleashing the Next Wave of Innovation Audiobook

Digital Disruption: Unleashing the Next Wave of Innovation Audiobook, by James McQuivey Extended Sample Click for printable size audiobook cover
Author: James McQuivey Narrator: James McQuivey Publisher: Brilliance Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: February 2013 ISBN: 9781469292915
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The barriers to entry in your market just vanished. Unexpected competitors are swarming in. Are you ready?

You always knew digital was going to change things, but you didn’t realize how close to home it would hit. In every industry, digital competitors are taking advantage of new platforms, tools, and relationships to undercut competitors, get closer to customers, and disrupt the usual ways of doing business. The only way to compete is to evolve.

James McQuivey of Forrester Research has been teaching people how to do this for over a decade. He’s gone into the biggest companies, even in traditional industries like insurance and consumer packaged goods, and changed the way they think about innovation. Now he’s sharing his approach with you.

McQuivey will show you how Dr. Hugh Reinhoff of Ferrokin BioSciences disrupted the pharmaceutical industry, streamlining connections with doctors and regulators to bring molecules to market far faster—and then sold out for $100 million. How Charles Teague and his team of four people created Lose It!, a weight loss application that millions have adopted, achieving rapid success and undermining titans like Weight Watchers and Jenny Craig in the process.

Regardless of your background and industry, you can learn how to be a digital disruptor too. First, adopt the right mindset: Take risks, invest as cheaply as possible, and build on existing platforms to find the fastest path to solving a customer’s problem.

Second, seek the “adjacent possible”—the space just next to yours where new technology creates opportunity. That’s how Benjamin Rubin and Paolo DePetrillo of Zeo created a $100 sleep monitor that does much of what you’d get from a $3,000 sleep lab visit.

Finally, disrupt yourself. Use these tools to make parts of your business obsolete before your competitors do. That’s what Tim FitzRandolph did at Disney, creating a game that shot to the top of the app store charts.

With the tools in this book you can assess your readiness, learn the disruptive mindset, and innovate rapidly, starting right within your own business.

Download and start listening now!

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Quotes & Awards

  • “There is a powerful change happening in the way we consume and process information. It’s a democratizing force that is drowning out the oligarchy of media who have told us what’s important and what to think. It is incumbent upon all of us to master this new method—and to take the power into our own hands. James’s book is an important step in that direction.”

    Cory Booker

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About the Author

James McQuivey is a vice president and principal analyst at Forrester Research in Cambridge, Massachusetts. He was a graduate fellow at Syracuse University’s acclaimed S.I. Newhouse School of Public Communications, and also taught at Boston University. James and his wife live in Needham, Massachusetts.