Apathy destroys profits, cripples production, and loses customers. Many times, the employees with the experience have all but lost the flame of passion that once made them an asset to your company. The worst part is that it can be hard to detect. When new employees come on board, they're filled with vigor and enthusiasm. What they lack in skill, they make up for in excitement. What's the answer?
Tony Alessandra's Customer-Driven Service program will motivate your people and get them customer-focused. They'll be right in sync with your company's message.
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"This book will change the way you think about market research, and product design. It will teach you how to identify, quantify, and fill customer needs, without all of the guesswork." — Steve (5 out of 5 stars)
"This book will change the way you think about market research, and product design. It will teach you how to identify, quantify, and fill customer needs, without all of the guesswork."
" Irritatingly self-promotional, Ulwick puts old wine in new bottles and calls it a scientific breakthrough. "
" Many good thoughts about understanding cusutomers "
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