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Download Cracking the Code Audiobook (Unabridged)

Extended Audio Sample Cracking the Code (Unabridged), by Thom Hartmann
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (129 ratings) (rate this audio book) Author: Thom Hartmann Narrator: Lloyd James Publisher: Berrett-Koehler Publishers Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, global corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy.

Conservatives didn't intuit the path to persuasive messaging; they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the structure for effective communication, sharing exercises and examples for practical application.

Audio includes introduction read by Hartmann and new foreword written and read by Jim Hightower! Download and start listening now!

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Listener Opinions

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Tony Brown | 10/4/2013

    " Talks about Neuro_Lingusitic Programming and the language of politics. How to communicate political ideas. Excellent book. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Edmund | 6/1/2013

    " Very edifying... so much so that I think I'll need to re-read it in the near future. This piece does much to explain some of linguist George Lakoff's work, but from a psychological perspective. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Mom | 3/1/2013

    " Thom explains the major ways we communicate with each other with interesting side notes from his advertising and NLP training. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Jan | 8/10/2012

    " I think this is an important book though I often found it horrifying and discouraging. Sometimes funny. Sometimes uplifting. Always informative. "

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About the Author
Author Thom Hartmann

Thom Hartmann is a New York Times bestselling author and national radio host, formerly with Air America and now syndicated by Dial Global. Recently called the most important progressive talk show host in America by Talkers magazine, he is also the author of numerous books, including The Last Hours of Ancient Sunlight, which helped inspire Leonardo DiCaprio’s documentary The 11th Hour, which features Hartmann. His other books include We the People, Unequal Protection, What Would Jefferson Do?, and Screwed.