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Download Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) Audiobook (Unabridged)

Extended Audio Sample Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) (Unabridged) Audiobook, by Ann Handley
3.91 out of 53.91 out of 53.91 out of 53.91 out of 53.91 out of 5 3.91 (35 ratings) (rate this audio book) Author: Ann Handley Narrator: Ann Handley, C. C. Chapman Publisher: Gildan Media LLC Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: August 2011 ISBN:
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To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it's bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don't bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . . now more than ever, content rules!

Today, you have an unprecedented opportunity to create a treasury of free, easy-to-use, almost infinitely customizable content that tells the story of your product and your business, and positions you as an expert people will want to do business with.Ann Handley and C.C. Chapman, business writers, speakers, and marketing thought leaders for clients such as The Coca-Cola Company, HBO, and Verizon FiOS, show you how to leverage all of today's tools to create content that truly speaks to your audience. They'll show you how to:

  • Understand why you are generating content getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy
  • Explore ways to integrate searchable words into your content without sounding forced (or sounding like Frankenspeak )
  • Write in a way that powerfully communicates your service, product, or message across various Web mediums
  • Create a publishing schedule that allows you to create different kinds and types of content at once

Offering examples of businesses using content effectively across a wide range of industries and fascinating explanations of how you might approach your own content strategy, Content Rules is the essential field guide to creating your story, finding the right balance of humor and humanity in your content, and building a portfolio of value that will keep deliveri... Download and start listening now!

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Listener Opinions

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Jennifer | 2/15/2014

    " Bottom line, a superb book on content marketing. Lots of ideas, tons of tips and scads of checklists. In an industry that renders information obsolete in days and even hours, Content Rules, in my opinion, has great shelf life. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Tara | 2/15/2014

    " This is very useful book for any marketer or small business owner. There is so much packed into this book that can actually be applied and that inspires action. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Joe Miller | 2/12/2014

    " A couple of good points here and there. The advice to reimagine rather than just recycle content is one of those, "Well, Duh" things that seem obvious after you read it, but that too many of us in the content business tend to forget. Really aimed more at e-commerce than at nonprofit or government sites, but some useful tidbits regardless of the type of site you're managing. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 S. M. | 2/3/2014

    " Extremely informative. I wish they had let me edit it, though. I would have cut out at least 25% of it. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Chris | 1/14/2014

    " This book demonstrates that the authors 'get it' on a different level than most traditional book authors who venture into the world of new media. By maintaining the pacing and conciseness of the best examples of blogging, they manage to cover content from the big broad conceptual all the way down to the actual hand to hand techniques. Examples and case studies illustrate and solidify the real value of 'franken-speak' terms and tools. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Susan | 1/14/2014

    " The rules of web and social media content--how to do it right. Great book about how to organize and market on the web. I am so inspired :) Lots of great examples and links. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Cyndi | 1/12/2014

    " Would probably give it a 3.5 out of 5.0 stars. It was a good read, although a little repetitive in places. Good ideas to be found inside, though. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Matevz | 12/2/2013

    " How to make a viral content? You can't. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Marcie Hill | 11/30/2013

    " This book was good in that it introduced you to the different tools and best practices. It also gave examples of how companies were engaging their customers, which is always a plus. More importantly, it gave me ideas for my next book. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Annie Mueller | 11/24/2013

    " More on the introductory level. Bloggers & writers with experience will find too much basic level information here, but for the beginning blogger/podcaster/content creator, this is a great starting point. Good reference for the rest. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Jack | 11/8/2013

    " Common sense and the obvious. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Andy Mcilwain | 10/25/2013

    " Should be called "Communication Rules". Focuses entirely on the how's and why's of implementing projects like blogs, webinars, whitepapers, newsletters, social network profiles, etc. A great reference that can be picked up and flipped through at any time. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Tracey | 9/29/2013

    " excellent primer with plenty of real-world examples. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Andrienne | 8/24/2013

    " The information is basic, but the authors were able to collect useful ideas into one book that can jumpstart your content creation. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Brett Miller | 7/25/2013

    " One of the better content marketing books I've read in awhile. More practical advice and less theory. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Renee | 4/28/2013

    " Great voice, great examples, and a very easy read. I keep my annotated copy close by! Definitely recommended if your business is working on content development as a business goal. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Beanie | 3/5/2013

    " This is a great first book to read about content marketing. It is conversationally written and not too high-level, covering broadly the "whats" and "whys" of all the tools out there without bogging you down with the "hows." Very glad I read this. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 L. Joseph | 8/23/2012

    " Very good book, so detailed "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Nick Arkesteyn | 6/3/2012

    " Great book to get you started writing content! "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 C.C. | 5/24/2012

    " I wrote it, so I'm a bit biased, but I like it and can't wait for others to get a chance to read it! "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 José | 5/20/2012

    " A workmanlike book that does not live up to its title. Still, it's worth a quick read. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Mark Polino | 3/18/2012

    " This was good primer on social media for business. The beginning pieces on writing were especially helful. The book was less useful at the end when they moved into thinks like video and audio since this was more of a basic coverage and I was looking for something more advanced. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Steph! Lee | 2/13/2012

    " I thought it was a a really good recap but was very basic. I'd recommend it for someone new to the areas of blogs, podcasts, etc. Usually when I read a good business book, it kick-starts parts of my brain that grow ideas out of the content I'm reading, that didn't happen with this book. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Mostafa Nageeb | 1/8/2012

    " Very theoretical, for very early beginners. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Robyn Brown | 12/7/2011

    " Lots of great ideas and examples to take back to my agency and clients! "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Kelli Koehler | 12/4/2011

    " I loved the opening of this book, very inspiring, smart, and informative. However, as I got further along in the book, it seemed to be "dumbed down" and was on a more basic level than I was looking for. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Steph! | 10/30/2011

    " I thought it was a a really good recap but was very basic. I'd recommend it for someone new to the areas of blogs, podcasts, etc. Usually when I read a good business book, it kick-starts parts of my brain that grow ideas out of the content I'm reading, that didn't happen with this book. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Brett | 9/15/2011

    " One of the better content marketing books I've read in awhile. More practical advice and less theory. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Mark | 5/8/2011

    " This was good primer on social media for business. The beginning pieces on writing were especially helful. The book was less useful at the end when they moved into thinks like video and audio since this was more of a basic coverage and I was looking for something more advanced. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Carol | 4/10/2011

    " Excellent resource for anyone who wants to publish online content. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Chris | 2/21/2011

    " A great "how to" and a must read for social media managers. It makes my Top Five must read social media books. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Tara | 2/2/2011

    " This is very useful book for any marketer or small business owner. There is so much packed into this book that can actually be applied and that inspires action. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Gradon | 1/15/2011

    " The best, most concrete book on social media tactics I've read yet. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 S. M. | 12/31/2010

    " Extremely informative. I wish they had let me edit it, though. I would have cut out at least 25% of it. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 C.c. | 9/29/2010

    " I wrote it, so I'm a bit biased, but I like it and can't wait for others to get a chance to read it! "

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