Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) Audiobook (Unabridged)

" This is very useful book for any marketer or small business owner. There is so much packed into this book that can actually be applied and that inspires action. "

" Bottom line, a superb book on content marketing. Lots of ideas, tons of tips and scads of checklists. In an industry that renders information obsolete in days and even hours, Content Rules, in my opinion, has great shelf life. "

" A couple of good points here and there. The advice to reimagine rather than just recycle content is one of those, "Well, Duh" things that seem obvious after you read it, but that too many of us in the content business tend to forget. Really aimed more at e-commerce than at nonprofit or government sites, but some useful tidbits regardless of the type of site you're managing. "

" Extremely informative. I wish they had let me edit it, though. I would have cut out at least 25% of it. "

" The rules of web and social media content--how to do it right. Great book about how to organize and market on the web. I am so inspired :) Lots of great examples and links. "

" Would probably give it a 3.5 out of 5.0 stars. It was a good read, although a little repetitive in places. Good ideas to be found inside, though. "

" How to make a viral content? You can't. "

" This book was good in that it introduced you to the different tools and best practices. It also gave examples of how companies were engaging their customers, which is always a plus. More importantly, it gave me ideas for my next book. "

" More on the introductory level. Bloggers & writers with experience will find too much basic level information here, but for the beginning blogger/podcaster/content creator, this is a great starting point. Good reference for the rest. "

" Common sense and the obvious. "

" Should be called "Communication Rules". Focuses entirely on the how's and why's of implementing projects like blogs, webinars, whitepapers, newsletters, social network profiles, etc. A great reference that can be picked up and flipped through at any time. "

" excellent primer with plenty of real-world examples. "

" The information is basic, but the authors were able to collect useful ideas into one book that can jumpstart your content creation. "

" One of the better content marketing books I've read in awhile. More practical advice and less theory. "

" Great voice, great examples, and a very easy read. I keep my annotated copy close by! Definitely recommended if your business is working on content development as a business goal. "

" This is a great first book to read about content marketing. It is conversationally written and not too high-level, covering broadly the "whats" and "whys" of all the tools out there without bogging you down with the "hows." Very glad I read this. "

" Very good book, so detailed "

" Great book to get you started writing content! "

" I wrote it, so I'm a bit biased, but I like it and can't wait for others to get a chance to read it! "

" A workmanlike book that does not live up to its title. Still, it's worth a quick read. "

" This was good primer on social media for business. The beginning pieces on writing were especially helful. The book was less useful at the end when they moved into thinks like video and audio since this was more of a basic coverage and I was looking for something more advanced. "

" I thought it was a a really good recap but was very basic. I'd recommend it for someone new to the areas of blogs, podcasts, etc. Usually when I read a good business book, it kick-starts parts of my brain that grow ideas out of the content I'm reading, that didn't happen with this book. "

" Very theoretical, for very early beginners. "

" Lots of great ideas and examples to take back to my agency and clients! "

" I loved the opening of this book, very inspiring, smart, and informative. However, as I got further along in the book, it seemed to be "dumbed down" and was on a more basic level than I was looking for. "

" I thought it was a a really good recap but was very basic. I'd recommend it for someone new to the areas of blogs, podcasts, etc. Usually when I read a good business book, it kick-starts parts of my brain that grow ideas out of the content I'm reading, that didn't happen with this book. "

" One of the better content marketing books I've read in awhile. More practical advice and less theory. "

" This was good primer on social media for business. The beginning pieces on writing were especially helful. The book was less useful at the end when they moved into thinks like video and audio since this was more of a basic coverage and I was looking for something more advanced. "

" Excellent resource for anyone who wants to publish online content. "

" A great "how to" and a must read for social media managers. It makes my Top Five must read social media books. "

" This is very useful book for any marketer or small business owner. There is so much packed into this book that can actually be applied and that inspires action. "

" The best, most concrete book on social media tactics I've read yet. "

" Extremely informative. I wish they had let me edit it, though. I would have cut out at least 25% of it. "

" I wrote it, so I'm a bit biased, but I like it and can't wait for others to get a chance to read it! "