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Download Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) Audiobook (Unabridged)

Extended Audio Sample Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) (Unabridged), by Ann Handley
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (442 ratings) (rate this audio book) Author: Ann Handley Narrator: Ann Handley, C. C. Chapman Publisher: Gildan Media LLC Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it's bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don't bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . . now more than ever, content rules!

Today, you have an unprecedented opportunity to create a treasury of free, easy-to-use, almost infinitely customizable content that tells the story of your product and your business, and positions you as an expert people will want to do business with.Ann Handley and C.C. Chapman, business writers, speakers, and marketing thought leaders for clients such as The Coca-Cola Company, HBO, and Verizon FiOS, show you how to leverage all of today's tools to create content that truly speaks to your audience. They'll show you how to:

  • Understand why you are generating content getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy
  • Explore ways to integrate searchable words into your content without sounding forced (or sounding like Frankenspeak )
  • Write in a way that powerfully communicates your service, product, or message across various Web mediums
  • Create a publishing schedule that allows you to create different kinds and types of content at once

Offering examples of businesses using content effectively across a wide range of industries and fascinating explanations of how you might approach your own content strategy, Content Rules is the essential field guide to creating your story, finding the right balance of humor and humanity in your content, and building a portfolio of value that will keep deliveri... Download and start listening now!

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Listener Opinions

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Jennifer | 2/15/2014

    " Bottom line, a superb book on content marketing. Lots of ideas, tons of tips and scads of checklists. In an industry that renders information obsolete in days and even hours, Content Rules, in my opinion, has great shelf life. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Tara | 2/15/2014

    " This is very useful book for any marketer or small business owner. There is so much packed into this book that can actually be applied and that inspires action. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Joe Miller | 2/12/2014

    " A couple of good points here and there. The advice to reimagine rather than just recycle content is one of those, "Well, Duh" things that seem obvious after you read it, but that too many of us in the content business tend to forget. Really aimed more at e-commerce than at nonprofit or government sites, but some useful tidbits regardless of the type of site you're managing. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by S. M. | 2/3/2014

    " Extremely informative. I wish they had let me edit it, though. I would have cut out at least 25% of it. "

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