" Somewhere there is book that discusses the soul of American business, the important guiding principles of economic success and how American companies have lost their way. It will provide insights for how to get us back on track with a deep and nuanced understanding of the business culture and relevant illustrative anecdotes. Wherever that book is, it is not between the covers of this one. Perhaps the book would have been better served by the title Bob Lutz vs. The Intellectuals: How I saved GM. The amount of time spent on what was, ostensibly, 'the point' could have fit into a single chapter and adequately summarised in single page. Disappointed would be an understatement. "
— Barry, 2/10/2014