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Download Buying In: The Secret Dialogue Between What We Buy and Who We Are Audiobook (Unabridged)

Extended Audio Sample Buying In: The Secret Dialogue Between What We Buy and Who We Are (Unabridged), by Rob Walker
3.54 out of 53.54 out of 53.54 out of 53.54 out of 53.54 out of 5 3.54 (0 ratings) (rate this audio book) Author: Rob Walker Narrator: Robert Fass Publisher: AudioGO Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed. Download and start listening now!

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Listener Opinions

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Julie | 2/17/2014

    " I am just not connecting with this for some reason. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Desiree | 2/10/2014

    " I really enjoyed this book about marketing. While it's not my favorite subject, I liked the stories about the new style of "murketing" that corporations have been doing! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Saxon | 1/20/2014

    " Walker attempts to figure out the secret behind successful advertising and brands in this new age of marketing. While Walker tells some pretty interesting stories about various companies and their advertising campaigns, the book gets a little redundant and you kinda begin to feel like Walker is telling you the same thing every chapter. Nevertheless, a worthwhile read for anyone who thinks they are immune to advertising or scoffs at the idea of fashion or brands being apart of our identity. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Alisa | 1/15/2014

    " A relevant good read for anyone in marketing or intrigued with the psychology of consumption. Unlike most marketing books, this one is well-written in a clear, inquisitive tone. "

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