Buying In: The Secret Dialogue Between What We Buy and Who We Are Audiobook (Unabridged)

" I am just not connecting with this for some reason. "

" I really enjoyed this book about marketing. While it's not my favorite subject, I liked the stories about the new style of "murketing" that corporations have been doing! "

" A relevant good read for anyone in marketing or intrigued with the psychology of consumption. Unlike most marketing books, this one is well-written in a clear, inquisitive tone. "

" interesting read. i feel like the title implies a book that's built on the "if i buy X, that means Y" premise, but that's not the case. seems misleading to me, but not in a horrible sort of way. it's more about what kinds of brands you buy and why you buy them/what marketing strategies have evolved and succeeded over the years and where marketing can go in the future. that pretty much says it all. "

" Eh. A mildly interesting browse. I ditched even browsing about 2/3 through. "

" Nice analysis of modern American marketing. Nothing that should really surprise anyone though. "

" The studies quoted and the products considered are pretty fascinating. I rank this above the Malcolm Gladwell fare, though it is similar. The theories and assertions ring true to me, but like Gladwell fare, in the end, I'm not sure that I left with much more than fascinating anecdotes. "

" Exploration of the evolving relationships between people, brands and meaning. Well written, original and thought-provoking in the tradition of Gladwell. "

" entertaining and thought provoking. thoroughly enjoyed it. "

" An entertaining and insightful look at the interplay between brands and culture. Not really a Marketing book, more like a book of Sociology and Consumer Behavior. Some great take-aways... certainly an interesting book for any western consumer. "

" Marketing is fascinating, and this book gives you an inside look about the trends, the people, and the dialogue between "what we buy and who we are". It gets rid of a lot of half-baked cliches and shows us the complicated relationship we have with marketers and how they are us and we are them. "

" Very interesting - the idea that far from being immune to adverts, we're well aware of what they're doing and we're more or less okay with it. That we buy into certain brand images (Apple, Nike), as well as build them into what we want them to be (PBR, Ecko). Fascinating read! "

" Always seemed to end tantalizingly before saying anything really meaningful; was too cautious about criticism of any trend/activity he analyzed. "

" Interesting book, but it didn't seem to go anywhere "

" The author argues with numerous examples, that marketing, as we know it, is a dying art. If nothing else, Mr. Walker as caused me to consider new directions for my products. I recommend "Buying In..." for anyone who is responsible for marketing products. "

" If you don't know all the ways that you are being 'murketed' to every day you may want to read this one. "

" An insightful and at times scary look into the power of branding in today's world. "

" Rob Walker is an insightful and eloquent writer. His assessment of the relationship between the consumer and the products we consume is complex and eye opening, he turns the current notion that we as consumers are becoming immune to advertising and marketing on its head. "

" Often interesting, but extremely repetitive in making its point with example after example, written as if only to justify the number of pages produced. More interviews with insiders asking, "Why or How?" would've been better. "

" While I enjoyed the subject and talking points of the book, this book is more for those with either little or no background in what the author calls murketing. If you're already familiar with the term and examples thereof, you might want to skip this one. "

" This book sets out to answer the question: So if I'm immune to advertising and I think its stupid, why is it that I love my chucks and drink a shitty beer called PBR? Worth thinking about. "

" Often interesting, but extremely repetitive in making its point with example after example, written as if only to justify the number of pages produced. More interviews with insiders asking, "Why or How?" would've been better. "

" Reading again, to pay closer attention. Because I know you now. And I want to know more about me. "

" The author argues with numerous examples, that marketing, as we know it, is a dying art. If nothing else, Mr. Walker as caused me to consider new directions for my products. I recommend "Buying In..." for anyone who is responsible for marketing products. "

" This book had a few interesting things but overall the book was somewhat boring. It would be a great book if you had to write a paper. "

" Very interesting use cases about how companies changed how they appeared to consumers. Sometimes without their own involvement in the cases of Timberland and Pabst Blue Ribbon. "

" An entertaining and insightful look at the interplay between brands and culture. Not really a Marketing book, more like a book of Sociology and Consumer Behavior. Some great take-aways... certainly an interesting book for any western consumer. "

" Awesome discussion about why people buy what they do. Very current. "

" not much of a consumer or brand-oriented so didn't hold my interest. "