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Audiobooks >  > Brand Warfare: 10 Rules for Building the Killer Brand
Brand Warfare: 10 Rules for Building the Killer Brand (Unabridged) Audiobook, by David D'Alessandro Play Audiobook Sample

Brand Warfare: 10 Rules for Building the Killer Brand Audiobook (Unabridged)

By: David D'Alessandro
Brand Warfare: 10 Rules for Building the Killer Brand (Unabridged) Audiobook, by David D'Alessandro Play Audiobook Sample
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Read By: Grover Gardner Publisher: McGraw-Hill Listen Time: at 1.0x Speed 2.83 hours at 1.5x Speed 2.13 hours at 2.0x Speed Release Date: February 2006 Format: Unabridged Audiobook ISBN:
3.01818181818182 out of 53.01818181818182 out of 53.01818181818182 out of 53.01818181818182 out of 53.01818181818182 out of 5 (3.02) - 55 listener ratings
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Publisher Description

In a world where consumers have infinite choices, it's almost impossible to compete without a compelling brand. Creating one, however, requires vision, daring, and the ability to understand the consumer. Above all, brand building requires knowledge of the pitfalls and the opportunities in every business decision. The care and feeding of brands is a battle; Brand Warfare provides the strategic ammunition needed to win.

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"As you are going from your early career to the next stage, Career Warfare sets out some guidelines that are truly good to follow. "

— Cara (5 out of 5 stars)

Brand Warfare: 10 Rules for Building the Killer Brand (Unabridged) Listener Reviews

Overall Performance: 2.75 out of 52.75 out of 52.75 out of 52.75 out of 52.75 out of 5 (2.75)
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  • Overall Performance: 3 out of 53 out of 53 out of 53 out of 53 out of 5

    " Good info on the importance of filtering every business decision through your brand. Better for bigger companies than my one-woman show. "

    — Danica, 6/10/2011
  • Overall Performance: 3 out of 53 out of 53 out of 53 out of 53 out of 5

    " There is some good advice in here but there's a nasty undertone in some of the advice, a lack of grace or forgiveness that is simply unacceptable to me. Additionally, so many of the high profile examples are retreads anyone who follows business knows all too well. "

    — Mark, 5/8/2011
  • Overall Performance: 4 out of 54 out of 54 out of 54 out of 54 out of 5

    " One of my favorite career-related books. "

    — Stephanie, 6/17/2009
  • Overall Performance: 1 out of 51 out of 51 out of 51 out of 51 out of 5

    " I shouldn't be involved in any type of warfare. When I do get involved, I am beaten. Soundly. It is like the Plains of Abraham but faster and less note-worthy. "

    — Frédérique, 4/6/2009