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Download Brand Warfare: 10 Rules for Building the Killer Brand Audiobook (Unabridged)

Extended Audio Sample Brand Warfare: 10 Rules for Building the Killer Brand (Unabridged), by David D'Alessandro
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (50 ratings) (rate this audio book) Author: David D'Alessandro Narrator: Grover Gardner Publisher: McGraw-Hill Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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In a world where consumers have infinite choices, it's almost impossible to compete without a compelling brand. Creating one, however, requires vision, daring, and the ability to understand the consumer. Above all, brand building requires knowledge of the pitfalls and the opportunities in every business decision. The care and feeding of brands is a battle; Brand Warfare provides the strategic ammunition needed to win. Download and start listening now!

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Listener Opinions

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Danica | 6/10/2011

    " Good info on the importance of filtering every business decision through your brand. Better for bigger companies than my one-woman show. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Mark | 5/8/2011

    " There is some good advice in here but there's a nasty undertone in some of the advice, a lack of grace or forgiveness that is simply unacceptable to me. Additionally, so many of the high profile examples are retreads anyone who follows business knows all too well. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Cara | 8/15/2010

    " As you are going from your early career to the next stage, Career Warfare sets out some guidelines that are truly good to follow. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Stephanie | 6/17/2009

    " One of my favorite career-related books. "

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