Extended Audio Sample

Download Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements Audiobook (Unabridged)

Extended Audio Sample Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements (Unabridged), by Robbin Phillips
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (96 ratings) (rate this audio book) Author: Robbin Phillips Narrator: Paul Strikwerda Publisher: John Wiley & Sons, Inc. Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
Coming Soon! We're adding audiobooks daily and hope to make this one available for download very soon. Submit your vote below to let us know you really crave this title!
Vote this up! This audiobook has 0 votes

Develop and harness a powerful, sustainable word-of-mouth movement.

How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical-instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing campaign mentality.

Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement.

Develop and harness a powerful, sustainable, word-of-mouth movement.

Describes 10 lessons to master and create a powerful, sustainable movement.

The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs.

Download and start listening now!

BK_ACX0_000426

Listener Opinions

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Rodolfo | 1/19/2014

    " I had the opportunity to work and see for myself everything the book teaches in the MVP Program. I worth the reading but it didn't bring much news for me. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Andrae Palmer | 12/16/2013

    " Excellent book about branding and building a sustainable business that will save you a ton on marketing by fostering conversation around your brand advocates "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Erin O'sullivan | 12/13/2013

    " Very cool read on turning customers into advocates and word of mouth movements. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Felicitas Träumer | 12/8/2013

    " Absolutely inspiring and really entertaining. I will certainly keep this book and the company's blog as references for my daily business. "

  • > Show All
Write a Review
What is FlexPass?
  • Your first audiobook is just $5.95
  • Over 90% are at or below $12.95
  • "LOVE IT" guarantee
  • No time limits or expirations