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Download Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements Audiobook (Unabridged)

Extended Audio Sample Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements (Unabridged) Audiobook, by Robbin Phillips
4.13 out of 54.13 out of 54.13 out of 54.13 out of 54.13 out of 5 4.13 (15 ratings) (rate this audio book) Author: Robbin Phillips Narrator: Paul Strikwerda Publisher: John Wiley & Sons, Inc. Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: December 2011 ISBN:
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Develop and harness a powerful, sustainable word-of-mouth movement.

How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical-instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing campaign mentality.

Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement.

Develop and harness a powerful, sustainable, word-of-mouth movement.

Describes 10 lessons to master and create a powerful, sustainable movement.

The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs.

Download and start listening now!

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Listener Opinions

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Rodolfo | 1/19/2014

    " I had the opportunity to work and see for myself everything the book teaches in the MVP Program. I worth the reading but it didn't bring much news for me. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Andrae Palmer | 12/16/2013

    " Excellent book about branding and building a sustainable business that will save you a ton on marketing by fostering conversation around your brand advocates "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Erin O'sullivan | 12/13/2013

    " Very cool read on turning customers into advocates and word of mouth movements. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Felicitas Träumer | 12/8/2013

    " Absolutely inspiring and really entertaining. I will certainly keep this book and the company's blog as references for my daily business. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Meg | 7/11/2013

    " I loved the philosophy of this book. It's a quick read, and extremely thought provoking compared to a lot of other 'engagement' books out there. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Bobby Rettew | 6/22/2013

    " It ROCKED! Nuff Said! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Jennifer | 4/7/2013

    " Good book, but a lot of typos and errors...kind of disappointing! "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Robbin | 2/14/2013

    " Of course, I like it. Ha! "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Anthony Bovino | 1/29/2013

    " This is necessary reading for all creative professionals!!! Highly recommended! "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Shannon | 1/28/2013

    " Inspirational and motivational. Provides a great "plan of action" for creating a movement at any brand or non-profit. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Suzanne LaVenture | 12/23/2012

    " I was asked to read this for an upcoming conference. In the beginning I was afraid it would be awful because it seemed directed to Sales & Marketing types. However, it was fairly interesting and I'm interested to see how we'll apply it to what we do. I'm all for igniting a movement! "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Mike Randall | 11/15/2012

    " Not much new here and it stays a little too high level throughout. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Sarhn McArthur | 7/31/2012

    " Profound book on creating word of mouth movements in business and causes. Very glad I read this book at this time "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Lana | 2/20/2012

    " Great book on "word of mouth" marketing! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Rebekah Grmela | 2/8/2012

    " Inspiring, but a little fluffy. "

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