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Audiobooks >  > Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements (Unabridged) Audiobook, by Robbin Phillips Play Audiobook Sample

Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements Audiobook (Unabridged)

By: Robbin Phillips
Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements (Unabridged) Audiobook, by Robbin Phillips Play Audiobook Sample
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This audiobook is no longer available through the publisher and we don't know if or when it will become available again. Please check out similar audiobooks below, and click the "Vote this up!" button to let us know you're interested in this title. This audiobook has 1 votes
Read By: Paul Strikwerda Publisher: John Wiley & Sons, Inc. Listen Time: at 1.0x Speed 3.33 hours at 1.5x Speed 2.50 hours at 2.0x Speed Release Date: December 2011 Format: Unabridged Audiobook ISBN:
3.1527027027027 out of 53.1527027027027 out of 53.1527027027027 out of 53.1527027027027 out of 53.1527027027027 out of 5 (3.15) - 111 listener ratings
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Publisher Description

Develop and harness a powerful, sustainable word-of-mouth movement.

How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical-instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing campaign mentality.

Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement.

Develop and harness a powerful, sustainable, word-of-mouth movement.

Describes 10 lessons to master and create a powerful, sustainable movement.

The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs.

Download and start listening now!

"Excellent book about branding and building a sustainable business that will save you a ton on marketing by fostering conversation around your brand advocates"

— Andrae (4 out of 5 stars)

Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements (Unabridged) Listener Reviews

Overall Performance: 4.14285714285714 out of 54.14285714285714 out of 54.14285714285714 out of 54.14285714285714 out of 54.14285714285714 out of 5 (4.14)
5 Stars: 7
4 Stars: 3
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2 Stars: 1
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Narration: 0 out of 50 out of 50 out of 50 out of 50 out of 5 (0.00)
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Story: 0 out of 50 out of 50 out of 50 out of 50 out of 5 (0.00)
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  • Overall Performance: 3 out of 53 out of 53 out of 53 out of 53 out of 5

    " I had the opportunity to work and see for myself everything the book teaches in the MVP Program. I worth the reading but it didn't bring much news for me. "

    — Rodolfo, 1/19/2014
  • Overall Performance: 5 out of 55 out of 55 out of 55 out of 55 out of 5

    " Very cool read on turning customers into advocates and word of mouth movements. "

    — Erin, 12/13/2013
  • Overall Performance: 5 out of 55 out of 55 out of 55 out of 55 out of 5

    " Absolutely inspiring and really entertaining. I will certainly keep this book and the company's blog as references for my daily business. "

    — Felicitas, 12/8/2013
  • Overall Performance: 5 out of 55 out of 55 out of 55 out of 55 out of 5

    " I loved the philosophy of this book. It's a quick read, and extremely thought provoking compared to a lot of other 'engagement' books out there. "

    — Meg, 7/11/2013
  • Overall Performance: 5 out of 55 out of 55 out of 55 out of 55 out of 5

    " It ROCKED! Nuff Said! "

    — Bobby, 6/22/2013
  • Overall Performance: 4 out of 54 out of 54 out of 54 out of 54 out of 5

    " Good book, but a lot of typos and errors...kind of disappointing! "

    — Jennifer, 4/7/2013
  • Overall Performance: 5 out of 55 out of 55 out of 55 out of 55 out of 5

    " Of course, I like it. Ha! "

    — Robbin, 2/14/2013
  • Overall Performance: 5 out of 55 out of 55 out of 55 out of 55 out of 5

    " This is necessary reading for all creative professionals!!! Highly recommended! "

    — Anthony, 1/29/2013
  • Overall Performance: 5 out of 55 out of 55 out of 55 out of 55 out of 5

    " Inspirational and motivational. Provides a great "plan of action" for creating a movement at any brand or non-profit. "

    — Shannon, 1/28/2013
  • Overall Performance: 3 out of 53 out of 53 out of 53 out of 53 out of 5

    " I was asked to read this for an upcoming conference. In the beginning I was afraid it would be awful because it seemed directed to Sales & Marketing types. However, it was fairly interesting and I'm interested to see how we'll apply it to what we do. I'm all for igniting a movement! "

    — Suzanne, 12/23/2012
  • Overall Performance: 2 out of 52 out of 52 out of 52 out of 52 out of 5

    " Not much new here and it stays a little too high level throughout. "

    — Mike, 11/15/2012
  • Overall Performance: 3 out of 53 out of 53 out of 53 out of 53 out of 5

    " Profound book on creating word of mouth movements in business and causes. Very glad I read this book at this time "

    — Sarhn, 7/31/2012
  • Overall Performance: 4 out of 54 out of 54 out of 54 out of 54 out of 5

    " Great book on "word of mouth" marketing! "

    — Lana, 2/20/2012
  • Overall Performance: 4 out of 54 out of 54 out of 54 out of 54 out of 5

    " Inspiring, but a little fluffy. "

    — Rebekah, 2/8/2012