Bob Bly is an award-winning freelance copywriter and marketing consultant with three decades of experience in business-to-business, high-tech, and direct marketing. He has written copy for over 100 clients; is the author of 70 books, including The Complete Idiot's Guide to Direct Marketing and The Copywriter's Handbook; and has appeared as a guest on dozens of TV and radio shows. Bob Bly is a master of persuasion, with the ability to write powerful copy no matter what the industry or business.
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