Extended Audio Sample

Download Big Brands Big Trouble: Lessons Learned the Hard Way Audiobook

Extended Audio Sample Big Brands Big Trouble: Lessons Learned the Hard Way, by Jack Trout
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (46 ratings) (rate this audio book) Author: Jack Trout Narrator: Jeff Woodma Publisher: Penton Overseas Format: Abridged Audiobook Delivery: Instant Download Audio Length: Release Date:
Coming Soon! We're adding audiobooks daily and hope to make this one available for download very soon. Submit your vote below to let us know you really crave this title!
Vote this up! This audiobook has 0 votes

Jack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes that big brands make, and he develops a set of expert guidelines for marketing managers and executives on how to build, protect, manage, and expand their companies' brands and avoid brand-killing blunders. Download and start listening now!

Write a Review
What is FlexPass?
  • Your first audiobook is just $5.95
  • Over 90% are at or below $12.95
  • "LOVE IT" guarantee
  • No time limits or expirations