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Download Big Brands Big Trouble: Lessons Learned the Hard Way Audiobook

Extended Audio Sample Big Brands Big Trouble: Lessons Learned the Hard Way Audiobook, by Jack Trout
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (46 ratings) (rate this audio book) Author: Jack Trout Narrator: Jeff Woodman Publisher: Penton Overseas Format: Abridged Audiobook Delivery: Instant Download Audio Length: Release Date: August 2005 ISBN:
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Jack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes that big brands make, and he develops a set of expert guidelines for marketing managers and executives on how to build, protect, manage, and expand their companies' brands and avoid brand-killing blunders. Download and start listening now!

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About the Author

Jack Trout is president of Trout & Partners, a marketing firm with offices in thirteen countries and a client list that includes AT&T, IBM, Sears, Merrill Lynch, and other Fortune 500 companies. He was the first to popularize the idea of “positioning” products in the minds of consumers. He is a sought-after speaker and the author of numerous marketing books, including Differentiate or Die, In Search of the Obvious, Repositioning, and many others.

About the Narrator

Jeff Woodman is an actor and narrator. He is a winner of the prestigious Audie Award and a six-time finalist. He has received seventeen Earphones Awards and was named one of the Fifty Greatest Voices of the Century by AudioFile magazine. As an actor, he originated the title role in Tennessee Williams’ The Notebook of Trigorin and won the S.F. Critics’ Circle Award for his performance in An Ideal Husband. In addition to numerous theater credits on and off Broadway, his television work includes Sex and the City, Law & Order, and Cosby.