In this extensively revised new edition of one of the pioneering and best-selling books in the growing category of personal branding books, star business speakers and consultants McNally and Speak provide an inspiring and practical guide to how people can achieve more of what they want by developing and communicating a strong, entirely authentic, personal brand. Over 50,000 copies of the 1st edition sold.
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"This book is about more than just "branding" - it's about (re)aligning your work with your core values - great read!" — Peter (4 out of 5 stars)
"This book is about more than just "branding" - it's about (re)aligning your work with your core values - great read!"
" Even though the book has been updated it feels old. Like they thought they should add social media references in but didn't completely overhaul the whole book. Far better books out there. "
" pretty good guide lacked anticipated relevance. come back to later "
" Good, with some useful thoughts. I liked the part about managing the perceptions of other about the self. "
" Read it. Not bad! But it's a good start reading a book about promoting yourself "
" A must-read book on personal branding as you manage your career. "
" Bravo - the prescription to being all you are meant to be. "
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