Download Authenticity (Abridged): The Head, Heart, and Soul of Selling Audiobook

Authenticity (Abridged): The Head, Heart, and Soul of Selling Audiobook, by Ron Willingham Extended Sample Click for printable size audiobook cover
Author: Ron Willingham Narrator: Ron Willingham Publisher: Recorded Books: Gildan Audio Format: Abridged Audiobook Delivery: Instant Download Audio Length: Release Date: January 2015 ISBN: 9781469031118
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book)
Regular Price: $29.98 Add to Cart
— or —
FlexPass™ Price: $12.95$7.95$7.95 for new members!
Add to Cart learn more )

Most sales training focuses on getting to know the product, analyzing the market, and identifying the competition, but there is more to sales success than that. Successful selling takes three types of preparation:

  1. The what: knowing the product, the industry, and the competition
  2. The how: applying the knowledge, enhancing social interaction, developing relationships, and dealing with emotional ups and downs
  3. The why: understanding the customer’s purpose, intention, values, inner belief boundaries, and self-value

Emotional factors are powerful contributors to sales success. In this book you will go beyond the what to the how and why and learn whole-being selling that utilizes the head, heart, and soul and brings mental, emotional, and spiritual forces together.

Sales expert Ron Willingham shares new discoveries about the deeper causes of sales success or failure. Authenticity offers a step-by-step guide to

  • develop stronger client relationships through enhanced social skills,
  • increase the value you bring to customers (and feel more worthy of success and compensation), and
  • boost sales by learning and applying the fundamentals of client-focused selling.
Download and start listening now!


Quotes & Awards

  • “No one knows the heart, head, and soul of selling as well as Ron Willingham. Authenticity is how everyone should approach selling today. I love the book.”

    Pat Sullivan, CEO of Contatta, founder of ACT! and SalesLogix,

  • “In an era when trust is so fragile, the professional sales person must be able to sell with both heart and head—demonstrating both vulnerability and competence…Read it, study it, and apply it for your successful journey into mega-sales.”

    Jeff Hughes, CEO of GAMA International

  • “A great read on the art of selling and what it takes to be successful. I highly recommend this book for anyone interested in increasing their success.”

    Jerry Colangelo, CEO of USA Basketball

  • Authenticity guides one to create a strong personal character, lovingly put into service to the larger whole of humanity, as a rich foundation for a satisfying and successful life in all fields of endeavor.”

    William Tiller, PhD, Professor Emeritus, Stanford University, author of Science and Human Transformation

Listener Reviews

Be the first to write a review about this audiobook!
Write a Review

About the Author

Ron Willingham is founder and CEO of Integrity Systems, Inc., an international training and development company with more than one million graduates in 130 nations. His organization is the leader in helping organizations succeed with ethical, values-driven people-development strategies. He is the author of Integrity Service and many other books. He lives in Phoenix, Arizona.