" The never-named narrator is a nomenclature consultant, in charge of naming things, and by naming them defining them. He named the bandaid that hid his festering toe wound so that it didn't heal. He's been hired to rename a town, a place settled by free slaves, then renamed, and transformed, by a white commercial class, and recently colonized by a software company that wants to rename it again. Everyone he meets has a connection to one of the names, and one of the potential identities, of the town. The novel is sly and at times quite funny, but it is also a profound and interesting meditation on identity, on what's in a name, on how what we choose to call things can shape a future, or erase a history. "
— Danceswithwords, 12/20/2013