Download Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond Audiobook

Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond Audiobook, by Pauline Brown Extended Sample Click for printable size audiobook cover
Author: Pauline Brown Narrator: Vivienne Leheny Publisher: HarperCollins Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: November 2019 ISBN: 9780062959584
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Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence.

In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world’s top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence—or “the other AI,” as Brown refers to it.

Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills.

Aesthetic Intelligence provides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way. Aesthetic Intelligence is about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences.

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Quotes & Awards

  • “[A] meditation on sensorial pleasure and the business opportunities it provides.”

    Publishers Weekly

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About the Narrator

Thérèse Plummer is an actor, award-winning voice-over artist, and counselor. She is a winner of several AudioFile Earphones Awards and has been a finalist for the prestigious Audie Award for best narration. She has appeared in a variety of television and film roles. As a counselor for adolescents, she spent five years using drama therapy techniques in individual and group settings.