Extended Audio Sample

Download Advertising in America: What Works, What Doesn't, and Why Audiobook (Unabridged)

Extended Audio Sample Advertising in America: What Works, What Doesnt, and Why (Unabridged) Audiobook, by Roy H. Williams
5 out of 55 out of 55 out of 55 out of 55 out of 5 5.00 (0 ratings) (rate this audio book) Author: Roy H. Williams Narrator: Roy H. Williams Publisher: Wizard Academy Press Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: January 2009 ISBN:
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Using 52-week radio schedules, the Wizard has been turning advertisers into millionaires with amazing results. In this series, the Wizard shares with you exactly how it's done.

In these presentations, you will hear the Wizard as he speaks to business owners, and private sessions in which he speaks directly to your staff. The Wizard says things that can only be said behind closed doors. Deep training. Things you've never heard about copy writing, scheduling, and comparative media analysis. He also explains how, why, and when to have those hard conversations with clients.

Chosen by editor Eric Rhoads to be a permanent, featured columnist in Radio Ink, the Wizard brings a truly unique perspective to radio. Though his firm currently has 52-week schedules airing on more than 550 radio stations, his company does not specialize in radio. So why do they use newspaper only for classified ads and why do they buy TV schedules on less than 40 stations in America?

Because radio advertising usually represents the highest and best use of his clients' ad dollars, that's why! Download and start listening now!

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About the Author

Roy H. Williams and his staff have often been the unseen, pivotal force in amazing come-from-behind victories in the worlds of business, politics, and finance. With over forty branch offices in the US, Canada, the UK, Australia, and Guatemala, Wizard of Ads, Inc. serves the advertising and marketing needs of business owners around the globe. His books,The Wizard of Ads, Secret Formulas of the Wizard of Ads, and Magical Worlds of the Wizard of Ads all reached bestseller status. Roy teaches creative thinking, strategic planning, and human persuasion in a three-day Wizard Academy that, since its launch in May of 2000, has attracted a roster of students that includes many of the world’s most forward-thinking and successful CEOs, educators, journalists, inventors, and consultants.