the bestselling book The Go-Giver, Bob Burg and John David Mann
revolutionized the way we think about success via one very simple lesson:
“Shifting one’s focus from getting to giving (constantly and consistently
providing value to others) is both very fulfilling and the most profitable way
to do business.
Burg is back with a new book, offering deeper insight into what it means to be
truly influential and providing powerful strategies for mastering the art of
winning people over.
with the task of persuading someone to do what we want, most of us expect, and
often encounter, resistance. We see the other person as an adversary and often
resort to coercion or manipulation in order to get our way. But while this
approach might at times bring us short-term results, it leaves people with a
bad feeling about themselves and about us. At that point, our relationship with
the person is weakened and our influence dramatically decreased.
is a better way.
on his own experiences and the stories of other influential people, Burg offers
five simple principles of what he calls Ultimate Influence—the ability to win
people to your side in a way that leaves everyone feeling great about the
outcome and about themselves! Download and start listening now!